Volume 26 · Issue 2

March 200712 articles

Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record-Breaking Model

Eric T. Bradlow · Young-Hoon Park

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March 2007pp. 218-229DOI: 10.1287/mksc.1060.0225 ↗

Call for Nominations, Editor-in-Chief, Marketing Science

Authors not recorded

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March 2007pp. iv-ivDOI: 10.1287/mksc.1070.0276 ↗

Editorial—The Anna Karenina Bias: Which Variables to Observe?

Steven M. Shugan

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March 2007pp. 145-148DOI: 10.1287/mksc.1070.0274 ↗

Focus on Authors

Authors not recorded

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March 2007pp. 281-284DOI: 10.1287/mksc.1070.0275 ↗

Investigating Consumers’ Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis

Nitin Mehta

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March 2007pp. 196-217DOI: 10.1287/mksc.1060.0214 ↗

New Product Development Under Channel Acceptance

Lan Luo · P. K. Kannan · Brian T. Ratchford

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March 2007pp. 149-163DOI: 10.1287/mksc.1060.0240 ↗

Research Note—The Effects of Costs and Competition on Slotting Allowances

Dmitri Kuksov · Amit Pazgal

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March 2007pp. 259-267DOI: 10.1287/mksc.1060.0206 ↗

Research Note—User Design of Customized Products

Taylor Randall · Christian Terwiesch · Karl T. Ulrich

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March 2007pp. 268-280DOI: 10.1287/mksc.1050.0116 ↗

Strategic Manufacturer Response to a Dominant Retailer

Tansev Geylani · Anthony J. Dukes · Kannan Srinivasan

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March 2007pp. 164-178DOI: 10.1287/mksc.1060.0239 ↗

The Effect of Cultural Orientation on Consumer Responses to Personalization

Thomas Kramer · Suri Spolter-Weisfeld · Maneesh Thakkar

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March 2007pp. 246-258DOI: 10.1287/mksc.1060.0223 ↗

The Impact of a Product-Harm Crisis on Marketing Effectiveness

Harald Van Heerde · Kristiaan Helsen · Marnik G. Dekimpe

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March 2007pp. 230-245DOI: 10.1287/mksc.1060.0227 ↗

Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship

Frank M. Bass · Norris Bruce · Sumit Majumdar · B. P. S. Murthi

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March 2007pp. 179-195DOI: 10.1287/mksc.1060.0208 ↗