Advertising in Health Insurance MarketsBradley T. ShapiroDiscuss this article →May 2020pp. 587-611DOI: 10.1287/mksc.2018.1086 ↗
Conspicuous by Its Absence: Diagnostic Expert Testing Under UncertaintyTinglong Dai · Shubhranshu SinghDiscuss this article →May 2020pp. 540-563DOI: 10.1287/mksc.2019.1201 ↗
Editorial BoardAuthors not recordedDiscuss this article →May 2020pp. ii-iiDOI: 10.1287/mksc.2020.eb.v39n3 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →May 2020pp. 663-665DOI: 10.1287/mksc.2020.1233 ↗
Inspiration from the “Biggest Loser”: Social Interactions in a Weight Loss ProgramKosuke Uetake · Nathan YangDiscuss this article →May 2020pp. 487-499DOI: 10.1287/mksc.2018.1116 ↗
Introduction to the Special Issue on Marketing Science and HealthKusum Ailawadi · Tat Chan · Puneet Manchanda · K. SudhirDiscuss this article →May 2020pp. 459-464DOI: 10.1287/mksc.2020.1230 ↗
Quality Information Disclosure and Patient Reallocation in the Healthcare Industry: Evidence from Cardiac Surgery Report CardsTae Jung YoonDiscuss this article →May 2020pp. 636-662DOI: 10.1287/mksc.2018.1146 ↗
Strategic Research and Development Investment Decisions in the Pharmaceutical IndustryAnita RaoDiscuss this article →May 2020pp. 564-586DOI: 10.1287/mksc.2020.1224 ↗
The Impact of Hospital Advertising on Patient Demand and Health OutcomesTongil “TI” Kim · Diwas KCDiscuss this article →May 2020pp. 612-635DOI: 10.1287/mksc.2019.1153 ↗
Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early DetectionSam Hui · Parthasarathy Krishnamurthy · Shiv Kumar · Hareesha B. Siddegowda · Prachi PatelDiscuss this article →May 2020pp. 500-515DOI: 10.1287/mksc.2019.1168 ↗
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field ExperimentsRomain Cadario · Pierre ChandonDiscuss this article →May 2020pp. 465-486DOI: 10.1287/mksc.2018.1128 ↗
“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription BehaviorTong Guo · Srinivasaraghavan Sriram · Puneet ManchandaDiscuss this article →May 2020pp. 516-539DOI: 10.1287/mksc.2019.1181 ↗
