An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility ConstraintsXiao Liu · Timothy Derdenger · Baohong SunDiscuss this article →August 2018pp. 569-591DOI: 10.1287/mksc.2017.1080 ↗
Editorial BoardAuthors not recordedDiscuss this article →August 2018pp. ii-iiDOI: 10.1287/mksc.2018.eb.v37n4 ↗
Explaining Bundle-Framing Effects with Signaling TheoryJihwan Moon · Steven M. ShuganDiscuss this article →August 2018pp. 668-681DOI: 10.1287/mksc.2018.1097 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →August 2018pp. 682-684DOI: 10.1287/mksc.2018.1119 ↗
Inferring the Economics of Store Density from Closures: The Starbucks CaseAli Umut GulerDiscuss this article →August 2018pp. 611-630DOI: 10.1287/mksc.2017.1078 ↗
Optimal Design of Return PoliciesThanh Tran · Haresh Gurnani · Ramarao DesirajuDiscuss this article →August 2018pp. 649-667DOI: 10.1287/mksc.2018.1094 ↗
Pricing and Product Design for Vice Goods: A Strategic AnalysisSanjay Jain · Krista J. LiDiscuss this article →August 2018pp. 592-610DOI: 10.1287/mksc.2017.1082 ↗
Real-Time Bidding in Online Display AdvertisingAmin SayediDiscuss this article →August 2018pp. 553-568DOI: 10.1287/mksc.2017.1083 ↗
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice BehaviorHernán A. Bruno · Javier Cebollada · Pradeep K. ChintaguntaDiscuss this article →August 2018pp. 631-648DOI: 10.1287/mksc.2018.1088 ↗
The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase DecisionsRaluca M. UrsuDiscuss this article →August 2018pp. 530-552DOI: 10.1287/mksc.2017.1072 ↗
Two Centuries of Innovations and Stock Market BubblesAlina Sorescu · Sorin M. Sorescu · Will J. Armstrong · Bart DevoldereDiscuss this article →August 2018pp. 507-529DOI: 10.1287/mksc.2018.1095 ↗
