Adaptive Idea Screening Using ConsumersOlivier Toubia · Laurent FlorèsDiscuss this article →May 2007pp. 342-360DOI: 10.1287/mksc.1070.0273 ↗
Deconstructing Each Item’s Category ContributionKirthi Kalyanam · Sharad Borle · Peter BoatwrightDiscuss this article →May 2007pp. 327-341DOI: 10.1287/mksc.1070.0270 ↗
Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?Noah Lim · Teck-Hua HoDiscuss this article →May 2007pp. 312-326DOI: 10.1287/mksc.1070.0271 ↗
Editorial: Thanks to the Many Individuals Who Make Publication of Marketing Science PossibleSteven M. ShuganDiscuss this article →May 2007pp. 285-292DOI: 10.1287/mksc.1070.0277 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →May 2007pp. 446-448DOI: 10.1287/mksc.1070.0287 ↗
Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression ModelsRaj Echambadi · James D. HessDiscuss this article →May 2007pp. 438-445DOI: 10.1287/mksc.1060.0263 ↗
Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency PredictionPeter J. DanaherDiscuss this article →May 2007pp. 422-437DOI: 10.1287/mksc.1060.0226 ↗
Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO ContextNatalie Mizik · Robert JacobsonDiscuss this article →May 2007pp. 361-379DOI: 10.1287/mksc.1060.0261 ↗
New Product Diffusion with Influentials and ImitatorsChristophe Van den Bulte · Yogesh V. JoshiDiscuss this article →May 2007pp. 400-421DOI: 10.1287/mksc.1060.0224 ↗
Performance Regimes and Marketing Policy ShiftsKoen Pauwels · Dominique M. HanssensDiscuss this article →May 2007pp. 293-311DOI: 10.1287/mksc.1060.0267 ↗
Representation and Inference of Lexicographic Preference Models and Their VariantsRajeev Kohli · Kamel JedidiDiscuss this article →May 2007pp. 380-399DOI: 10.1287/mksc.1060.0241 ↗
