Bidding Behavior in Descending and Ascending AuctionsAmar Cheema · Dipankar Chakravarti · Atanu R. SinhaDiscuss this article →September 2012pp. 779-800DOI: 10.1287/mksc.1120.0730 ↗
Can Brand Extension Signal Product Quality?Sridhar MoorthyDiscuss this article →September 2012pp. 756-770DOI: 10.1287/mksc.1120.0723 ↗
Commentaries and Reply to “Can Brand Extension Signal Product Quality?” by Sridhar MoorthyAuthors not recordedDiscuss this article →September 2012pp. 771-778DOI: 10.1287/mksc.1120.0729 ↗
Commentaries and Reply to “Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act” by Christine Moorman, Rosellina Ferraro, and Joel HuberAuthors not recordedDiscuss this article →September 2012pp. 738-755DOI: 10.1287/mksc.1120.0733 ↗
Consumer Mental Accounts and Implications to Selling Base Products and Add-onsSanjiv Erat · Sreekumar R. BhaskaranDiscuss this article →September 2012pp. 801-818DOI: 10.1287/mksc.1120.0731 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →September 2012pp. 870-872DOI: 10.1287/mksc.1120.0741 ↗
How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?Lesley Chiou · Catherine TuckerDiscuss this article →September 2012pp. 819-837DOI: 10.1287/mksc.1120.0724 ↗
Self-Control and Incentives: An Analysis of Multiperiod Quota PlansSanjay JainDiscuss this article →September 2012pp. 855-869DOI: 10.1287/mksc.1120.0714 ↗
State-Dependence Effects in SurveysMartijn G. de Jong · Donald R. Lehmann · Oded NetzerDiscuss this article →September 2012pp. 838-854DOI: 10.1287/mksc.1120.0722 ↗
Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education ActChristine Moorman · Rosellina Ferraro · Joel HuberDiscuss this article →September 2012pp. 717-737DOI: 10.1287/mksc.1110.0692 ↗
