2017 Guest Editors, Guest Associate Editors, and Ad Hoc ReviewersAuthors not recordedDiscuss this article →March 2018pp. 329-331DOI: 10.1287/mksc.2018.1087 ↗
A Dynamic Model of RepositioningJ. Miguel Villas-BoasDiscuss this article →March 2018pp. 279-293DOI: 10.1287/mksc.2017.1075 ↗
Advertising to Early Trend Propagators: Evidence from TwitterAnja Lambrecht · Catherine Tucker · Caroline WiertzDiscuss this article →March 2018pp. 177-199DOI: 10.1287/mksc.2017.1062 ↗
Bayesian Nonparametric Customer Base Analysis with Model-Based VisualizationsRyan Dew · Asim AnsariDiscuss this article →March 2018pp. 216-235DOI: 10.1287/mksc.2017.1050 ↗
Behavior-Based Pricing in Marketing ChannelsKrista J. LiDiscuss this article →March 2018pp. 310-326DOI: 10.1287/mksc.2017.1070 ↗
Competition and Crowd-Out for Brand Keywords in Sponsored SearchAndrey Simonov · Chris Nosko · Justin M. RaoDiscuss this article →March 2018pp. 200-215DOI: 10.1287/mksc.2017.1065 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →March 2018pp. 327-328DOI: 10.1287/mksc.2018.1096 ↗
Personalization in Email Marketing: The Role of Noninformative Advertising ContentNavdeep S. Sahni · S. Christian Wheeler · Pradeep ChintaguntaDiscuss this article →March 2018pp. 236-258DOI: 10.1287/mksc.2017.1066 ↗
The Evolution of Influence Through Endogenous Link FormationTuan Q. Phan · David GodesDiscuss this article →March 2018pp. 259-278DOI: 10.1287/mksc.2017.1077 ↗
What Are We Really Good At? Product Strategy with Uncertain CapabilitiesJeanine Miklós-Thal · Michael Raith · Matthew SeloveDiscuss this article →March 2018pp. 294-309DOI: 10.1287/mksc.2017.1068 ↗
