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Marketing Science

Volume 44 · Issue 3

May 202517 articles

Amplifying Consumers’ Voice: The Federal Trade Commission’s Report Fraud Website Redesign

Michel Grosz · Devesh Raval

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May 2025pp. 525-545DOI: 10.1287/mksc.2023.0643 ↗

Choice Frictions in Large Assortments

Olivia R. Natan

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May 2025pp. 593-625DOI: 10.1287/mksc.2023.0415 ↗

Commentary on “Pricing Prototypical Products”

Shichang Li · Jingchuan Pu · Quan Zheng

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May 2025pp. 725-727DOI: 10.1287/mksc.2023.0579 ↗

Consumer Search and Product Returns

Kinshuk Jerath · Qitian Ren

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May 2025pp. 691-710DOI: 10.1287/mksc.2022.0298 ↗

Editorial Board

Authors not recorded

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May 2025pp. ii-iiDOI: 10.1287/mksc.2025.eb.v44n3 ↗

Focus on Authors

Authors not recorded

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May 2025pp. 729-732DOI: 10.1287/mksc.2025.focusonaus.v44.3 ↗

Frontiers: How Much Influencer Marketing Is Undisclosed? Evidence from Twitter

Daniel Ershov · Yanting He · Stephan Seiler

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May 2025pp. 505-515DOI: 10.1287/mksc.2024.0838 ↗

Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System

Shuang Zheng · Siliang (Jack) Tong · Hyeokkoo Eric Kwon · Gordon Burtch · Xianneng Li

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May 2025pp. 516-524DOI: 10.1287/mksc.2024.1121 ↗

Frontiers: The Impact of Loosening Concealed Carry Laws on Firearm Demand

Jessica Jumee Kim · Yu-Chang Chen

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May 2025pp. 496-504DOI: 10.1287/mksc.2023.0480 ↗

Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors

Simon J. Blanchard · Mike Palazzolo

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May 2025pp. 546-565DOI: 10.1287/mksc.2023.0345 ↗

Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents

Yan Xu · Mantian Hu · Junhong Chu · Andrew T. Ching

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May 2025pp. 626-654DOI: 10.1287/mksc.2023.0017 ↗

Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms

Qitian Ren

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May 2025pp. 671-690DOI: 10.1287/mksc.2023.0573 ↗

Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers

Behnam Mohammadi · Nikhil Malik · Tim Derdenger · Kannan Srinivasan

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May 2025pp. 711-724DOI: 10.1287/mksc.2022.0396 ↗

Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?

Wilfred Amaldoss · Chuan He

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May 2025pp. 728-728DOI: 10.1287/mksc.2024.1074 ↗

The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments

Akshina Banerjee · Oleg Urminsky

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May 2025pp. 566-592DOI: 10.1287/mksc.2021.0018 ↗

The Legacy of John Little for Marketing Science

Fred Feinberg · John R. Hauser · John Roberts · Juanjuan Zhang

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May 2025pp. 491-495DOI: 10.1287/mksc.2025.0008 ↗

Understanding Users’ Content Contribution Behavior When Knowledge Can Be Priced

Ziwei Cong · Ying Zhao · Zilei Zhang

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May 2025pp. 655-670DOI: 10.1287/mksc.2022.0205 ↗