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Editorial: Next Steps for Frontiers in Marketing ScienceAnocha Aribarg · Tat Chan · Preyas S. Desai · Nitin Mehta · Upender Subramanian · Olivier Toubia · Kenneth C. WilburDiscuss this article →September 2022pp. 871-872DOI: 10.1287/mksc.2022.1377 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →September 2022pp. 1025-1027DOI: 10.1287/mksc.2022.1390 ↗
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search LiftMatthew McGranaghan · Jura Liaukonyte · Kenneth C. WilburDiscuss this article →September 2022pp. 873-895DOI: 10.1287/mksc.2021.1344 ↗
Identifying Food Labeling Effects on Consumer BehaviorSebastián Araya · Andrés Elberg · Carlos Noton · Daniel SchwartzDiscuss this article →September 2022pp. 982-1003DOI: 10.1287/mksc.2022.1356 ↗
Intertemporal Price Discrimination in Sequential Quantity-Price GamesJames D. Dana · Kevin R. WilliamsDiscuss this article →September 2022pp. 966-981DOI: 10.1287/mksc.2021.1345 ↗
Strategic Communication Before Price Haggling: A Tale of Two OrientationsLiang GuoDiscuss this article →September 2022pp. 922-940DOI: 10.1287/mksc.2022.1363 ↗
The Good-on-Paper Effect: How the Decision Context Influences Virtuous BehaviorMaferima Touré-Tillery · Lili WangDiscuss this article →September 2022pp. 1004-1024DOI: 10.1287/mksc.2021.1347 ↗
The Market for Fake ReviewsSherry He · Brett Hollenbeck · Davide ProserpioDiscuss this article →September 2022pp. 896-921DOI: 10.1287/mksc.2022.1353 ↗
Writing More Compelling Creative Appeals: A Deep Learning-Based ApproachJiyeon Hong · Paul R. HobanDiscuss this article →September 2022pp. 941-965DOI: 10.1287/mksc.2022.1351 ↗
