Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One?Kaifu ZhangDiscuss this article →July 2015pp. 539-554DOI: 10.1287/mksc.2014.0895 ↗
Consumer Search Activities and the Value of Ad Positions in Sponsored Search AdvertisingTat Y. Chan · Young-Hoon ParkDiscuss this article →July 2015pp. 606-623DOI: 10.1287/mksc.2015.0903 ↗
Consumer Uncertainty and Purchase Decision Reversals: Theory and EvidenceJeffrey D. Shulman · Marcus Cunha · Julian K. Saint ClairDiscuss this article →July 2015pp. 590-605DOI: 10.1287/mksc.2015.0906 ↗
Editorial—Marketing Science in Emerging MarketsLaxman Narasimhan · Kannan Srinivasan · K. SudhirDiscuss this article →July 2015pp. 473-479DOI: 10.1287/mksc.2015.0934 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →July 2015pp. 624-626DOI: 10.1287/mksc.2015.0935 ↗
Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in BangladeshGrant Miller · A. Mushfiq MobarakDiscuss this article →July 2015pp. 480-499DOI: 10.1287/mksc.2014.0845 ↗
Social Learning in Networks of Friends versus StrangersJurui Zhang · Yong Liu · Yubo ChenDiscuss this article →July 2015pp. 573-589DOI: 10.1287/mksc.2015.0902 ↗
The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy RiskNiket Jindal · Leigh McAlisterDiscuss this article →July 2015pp. 555-572DOI: 10.1287/mksc.2015.0913 ↗
The “Peter Pan Syndrome” in Emerging Markets: The Productivity-Transparency Trade-off in IT AdoptionK. Sudhir · Debabrata TalukdarDiscuss this article →July 2015pp. 500-521DOI: 10.1287/mksc.2015.0921 ↗
Untangling Searchable and Experiential Quality Responses to CounterfeitsYi Qian · Qiang Gong · Yuxin ChenDiscuss this article →July 2015pp. 522-538DOI: 10.1287/mksc.2014.0867 ↗
