Active Machine Learning for Consideration HeuristicsDaria Dzyabura · John R. HauserDiscuss this article →September 2011pp. 801-819DOI: 10.1287/mksc.1110.0660 ↗
Assessing the Effect of Marketing Investments in a Business Marketing ContextV. Kumar · S. Sriram · Anita Luo · Pradeep K. ChintaguntaDiscuss this article →September 2011pp. 924-940DOI: 10.1287/mksc.1110.0661 ↗
Competing for Low-End MarketsWilfred Amaldoss · Woochoel ShinDiscuss this article →September 2011pp. 776-788DOI: 10.1287/mksc.1110.0664 ↗
Firm Strategies in the “Mid Tail” of Platform-Based RetailingBaojun Jiang · Kinshuk Jerath · Kannan SrinivasanDiscuss this article →September 2011pp. 757-775DOI: 10.1287/mksc.1110.0656 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →September 2011pp. 941-944DOI: 10.1287/mksc.1110.0676 ↗
Measuring the Lifetime Value of Customers Acquired from Google Search AdvertisingTat Y. Chan · Chunhua Wu · Ying XieDiscuss this article →September 2011pp. 837-850DOI: 10.1287/mksc.1110.0658 ↗
Modeling Customer Lifetimes with Multiple Causes of ChurnMichael Braun · David A. SchweidelDiscuss this article →September 2011pp. 881-902DOI: 10.1287/mksc.1110.0665 ↗
New Perspectives on Customer “Death” Using a Generalization of the Pareto/NBD ModelKinshuk Jerath · Peter S. Fader · Bruce G. S. HardieDiscuss this article →September 2011pp. 866-880DOI: 10.1287/mksc.1110.0654 ↗
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality CostsDominique Olié Lauga · Elie OfekDiscuss this article →September 2011pp. 903-923DOI: 10.1287/mksc.1110.0652 ↗
Social Learning and Dynamic Pricing of Durable GoodsBing JingDiscuss this article →September 2011pp. 851-865DOI: 10.1287/mksc.1110.0649 ↗
The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access ServicesRaghuram Iyengar · Kamel Jedidi · Skander Essegaier · Peter J. DanaherDiscuss this article →September 2011pp. 820-836DOI: 10.1287/mksc.1110.0655 ↗
Zooming In on Paid Search Ads—A Consumer-Level Model Calibrated on Aggregated DataOliver J. Rutz · Michael TrusovDiscuss this article →September 2011pp. 789-800DOI: 10.1287/mksc.1110.0647 ↗
