Accounting for Discrepancies Between Online and Offline Product EvaluationsDaria Dzyabura · Srikanth Jagabathula · Eitan MullerDiscuss this article →January 2019pp. 88-106DOI: 10.1287/mksc.2018.1124 ↗
Cooperative Search AdvertisingXinyu Cao · T. Tony KeDiscuss this article →January 2019pp. 44-67DOI: 10.1287/mksc.2018.1111 ↗
Editorial BoardAuthors not recordedDiscuss this article →January 2019pp. ii-iiDOI: 10.1287/mksc.2019.eb.v38n1 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →January 2019pp. 191-192DOI: 10.1287/mksc.2019.1148 ↗
Freemium as an Optimal Strategy for Market Dominant FirmsZijun (June) Shi · Kaifu Zhang · Kannan SrinivasanDiscuss this article →January 2019pp. 150-169DOI: 10.1287/mksc.2018.1109 ↗
Identifying Customer Needs from User-Generated ContentArtem Timoshenko · John R. HauserDiscuss this article →January 2019pp. 1-20DOI: 10.1287/mksc.2018.1123 ↗
Learning by Doing and the Demand for Advanced ProductsYufeng HuangDiscuss this article →January 2019pp. 107-128DOI: 10.1287/mksc.2018.1118 ↗
Managing Consumer Deliberations in a Decentralized Distribution ChannelXi Li · Yanzhi Li · Mengze ShiDiscuss this article →January 2019pp. 170-190DOI: 10.1287/mksc.2018.1120 ↗
Multimarket Value Creation and CompetitionQiang Fu · Ganesh IyerDiscuss this article →January 2019pp. 129-149DOI: 10.1287/mksc.2018.1127 ↗
Sensor Data and Behavioral Tracking: Does Usage-Based Auto Insurance Benefit Drivers?Miremad Soleymanian · Charles B. Weinberg · Ting ZhuDiscuss this article →January 2019pp. 21-43DOI: 10.1287/mksc.2018.1126 ↗
The Performance Measurement TrapDmitri Kuksov · J. Miguel Villas-BoasDiscuss this article →January 2019pp. 68-87DOI: 10.1287/mksc.2018.1122 ↗
