Volume 44 · Issue 2

March 202516 articles

2024 Guest Associate Editors and Ad Hoc Reviewers

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March 2025pp. 483-485DOI: 10.1287/mksc.2025.ack.v44.n2 ↗

2024 Marketing Science Service Awards

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March 2025pp. 482-482DOI: 10.1287/mksc.2025.servawards.v44.n2 ↗

Editorial Board

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March 2025pp. ii-iiDOI: 10.1287/mksc.2025.eb.v44n2 ↗

Endogenous Costs, Market Competition, and Disclosure

Xi Li

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March 2025pp. 374-389DOI: 10.1287/mksc.2022.0346 ↗

Engagement That Sells: Influencer Video Advertising on TikTok

Jeremy Yang · Juanjuan Zhang · Yuhan Zhang

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March 2025pp. 247-267DOI: 10.1287/mksc.2021.0107 ↗

Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta

Nils Wernerfelt · Anna Tuchman · Bradley T. Shapiro · Robert Moakler

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March 2025pp. 268-286DOI: 10.1287/mksc.2023.0274 ↗

Focus on Authors

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March 2025pp. 486-489DOI: 10.1287/mksc.2025.focusonaus.v44.2 ↗

Inventory Information Frictions Explain Price Rigidity in Perishable Groceries

Naveed Chehrazi · Robert Evan Sanders · Ioannis Stamatopoulos

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March 2025pp. 411-436DOI: 10.1287/mksc.2023.0473 ↗

Multiobjective Personalization of Marketing Interventions

Omid Rafieian · Anuj Kapoor · Amitt Sharma

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March 2025pp. 457-477DOI: 10.1287/mksc.2023.0122 ↗

On the Profitability of Loyalty

Ying Lei · Ji Shen · Ei Yang · Xin Zhai

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March 2025pp. 306-326DOI: 10.1287/mksc.2022.0109 ↗

Overdiagnosis and Undertesting for Infectious Diseases

Tinglong Dai · Shubhranshu Singh

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March 2025pp. 353-373DOI: 10.1287/mksc.2022.0038 ↗

Parallel Experimentation and Competitive Interference on Online Advertising Platforms

Caio Waisman · Navdeep S. Sahni · Harikesh S. Nair · Xiliang Lin

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March 2025pp. 437-456DOI: 10.1287/mksc.2022.0194 ↗

Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora

Ali Goli · David H. Reiley · Hongkai Zhang

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March 2025pp. 327-352DOI: 10.1287/mksc.2022.0357 ↗

Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition

Lan Luo

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March 2025pp. 478-481DOI: 10.1287/mksc.2024.1172 ↗

Product Safety and Liability with Deceptive Advertising and Moral Hazard

Xu Guan · Huan Cao · Krista J. Li · Yucheng Ding

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March 2025pp. 287-305DOI: 10.1287/mksc.2023.0173 ↗

Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out

Z. Eddie Ning · Jiwoong Shin · Jungju Yu

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March 2025pp. 390-410DOI: 10.1287/mksc.2023.0117 ↗