A Direct Utility Model for Asymmetric ComplementsSanghak Lee · Jaehwan Kim · Greg M. AllenbyDiscuss this article →May 2013pp. 454-470DOI: 10.1287/mksc.2013.0782 ↗
Can Commonality Relieve Cannibalization in Product Line Design?Kilsun Kim · Dilip Chhajed · Yunchuan LiuDiscuss this article →May 2013pp. 510-521DOI: 10.1287/mksc.2013.0774 ↗
Category Positioning and Store Choice: The Role of Destination CategoriesRichard A. Briesch · William R. Dillon · Edward J. FoxDiscuss this article →May 2013pp. 488-509DOI: 10.1287/mksc.2013.0775 ↗
Differentiate or Imitate? The Role of Context-Dependent PreferencesChakravarthi Narasimhan · Özge TurutDiscuss this article →May 2013pp. 393-410DOI: 10.1287/mksc.2013.0776 ↗
Editorial—Acknowledging 2012 Marketing Science ContributorsPreyas S. DesaiDiscuss this article →May 2013pp. 365-367DOI: 10.1287/mksc.2013.0787 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →May 2013pp. 528-530DOI: 10.1287/mksc.2013.0789 ↗
Incorporating Direct Marketing Activity into Latent Attrition ModelsDavid A. Schweidel · George KnoxDiscuss this article →May 2013pp. 471-487DOI: 10.1287/mksc.2013.0781 ↗
Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?Olivier Toubia · Andrew T. StephenDiscuss this article →May 2013pp. 368-392DOI: 10.1287/mksc.2013.0773 ↗
Multilateral Bargaining and Downstream CompetitionLiang Guo · Ganesh IyerDiscuss this article →May 2013pp. 411-430DOI: 10.1287/mksc.1120.0766 ↗
Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment AbilityRam Bala · Pradeep Bhardwaj · Yuxin ChenDiscuss this article →May 2013pp. 522-527DOI: 10.1287/mksc.1120.0743 ↗
When Do Markets Tip? A Cognitive Hierarchy ApproachTanjim Hossain · John MorganDiscuss this article →May 2013pp. 431-453DOI: 10.1287/mksc.1120.0770 ↗
