Advertising and Content Creation on Digital Content PlatformsQitian RenDiscuss this article →July 2024pp. 734-750DOI: 10.1287/mksc.2022.0387 ↗
Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality?Ye Qiu · Ram C. RaoDiscuss this article →July 2024pp. 778-796DOI: 10.1287/mksc.2021.0227 ↗
Commentary on “Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors”Ting ZhangDiscuss this article →July 2024pp. 918-920DOI: 10.1287/mksc.2024.0802 ↗
Creation, Consumption, and Control of Sensitive ContentYue WuDiscuss this article →July 2024pp. 885-902DOI: 10.1287/mksc.2022.0453 ↗
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online MarketplaceMingyu Joo · Jiaqi Shi · Vibhanshu AbhishekDiscuss this article →July 2024pp. 817-839DOI: 10.1287/mksc.2021.0293 ↗
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term SignalsTa-Wei Huang · Eva AscarzaDiscuss this article →July 2024pp. 863-884DOI: 10.1287/mksc.2022.0379 ↗
Editorial BoardAuthors not recordedDiscuss this article →July 2024pp. ii-iiDOI: 10.1287/mksc.2024.eb.v43n4 ↗
Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price VariationCheng Chou · Vineet KumarDiscuss this article →July 2024pp. 797-816DOI: 10.1287/mksc.2021.0426 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →July 2024pp. 921-923DOI: 10.1287/mksc.2024.focusonaus.v43.n4 ↗
Frontiers: Can Large Language Models Capture Human Preferences?Ali Goli · Amandeep SinghDiscuss this article →July 2024pp. 709-722DOI: 10.1287/mksc.2023.0306 ↗
Frontiers: Digital HermitsJeanine Miklós-Thal · Avi Goldfarb · Avery Haviv · Catherine TuckerDiscuss this article →July 2024pp. 697-708DOI: 10.1287/mksc.2023.0612 ↗
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural ExperimentSebastian Gabel · Dominik Molitor · Martin SpannDiscuss this article →July 2024pp. 723-733DOI: 10.1287/mksc.2023.0019 ↗
Latent Stratification for Incrementality ExperimentsRon Berman · Elea McDonnell FeitDiscuss this article →July 2024pp. 903-917DOI: 10.1287/mksc.2022.0297 ↗
The Role of Messenger in Advertising Content: Bayesian Persuasion PerspectiveJiwoong Shin · Chi-Ying WangDiscuss this article →July 2024pp. 840-862DOI: 10.1287/mksc.2022.0405 ↗
Uninformed Choices in PerishablesKarsten Hansen · Kanishka Misra · Robert Evan SandersDiscuss this article →July 2024pp. 751-777DOI: 10.1287/mksc.2021.0264 ↗
