Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field ExperimentationHarikesh S. Nair · Sanjog Misra · William J. Hornbuckle · Ranjan Mishra · Anand AcharyaDiscuss this article →September 2017pp. 699-725DOI: 10.1287/mksc.2017.1039 ↗
Competitive Mobile Geo TargetingYuxin Chen · Xinxin Li · Monic SunDiscuss this article →September 2017pp. 666-682DOI: 10.1287/mksc.2017.1030 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →September 2017pp. 810-812DOI: 10.1287/mksc.2017.1067 ↗
Marketing Budget Allocation Across Countries: The Role of International Business CyclesYuri Peers · Harald J. van Heerde · Marnik G. DekimpeDiscuss this article →September 2017pp. 792-809DOI: 10.1287/mksc.2017.1046 ↗
Online Reputation Management: Estimating the Impact of Management Responses on Consumer ReviewsDavide Proserpio · Georgios ZervasDiscuss this article →September 2017pp. 645-665DOI: 10.1287/mksc.2017.1043 ↗
Pay-as-You-Wish PricingYuxin Chen · Oded Koenigsberg · Z. John ZhangDiscuss this article →September 2017pp. 780-791DOI: 10.1287/mksc.2017.1032 ↗
Product Quality in a Distribution Channel with Inventory RiskKinshuk Jerath · Sang-Hyun Kim · Robert SwinneyDiscuss this article →September 2017pp. 747-761DOI: 10.1287/mksc.2017.1041 ↗
Prominent Attributes Under Limited AttentionYi Zhu · Anthony DukesDiscuss this article →September 2017pp. 683-698DOI: 10.1287/mksc.2017.1037 ↗
Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion EffectivenessChenxi Li · Xueming Luo · Cheng Zhang · Xiaoyi WangDiscuss this article →September 2017pp. 762-779DOI: 10.1287/mksc.2017.1044 ↗
The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative PriorsDinesh Puranam · Vishal Narayan · Vrinda KadiyaliDiscuss this article →September 2017pp. 726-746DOI: 10.1287/mksc.2017.1048 ↗
