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Editorial BoardAuthors not recordedDiscuss this article →September 2026pp. ii-iiDOI: 10.1287/mksc.2026.eb.v45n5 ↗
Leveraging Generative Artificial Intelligence to Create Visual Content in Digital AdvertisingRemi Daviet · Yohei NishimuraDiscuss this article →September 2026pp. 893-912DOI: 10.1287/mksc.2024.1130 ↗
Optimizing Reserve Prices in Display Advertising AuctionsHana Choi · Carl F. MelaDiscuss this article →September 2026pp. 1013-1037DOI: 10.1287/mksc.2023.0002 ↗
Privacy-Preserving Data FusionLongxiu Tian · Dana Turjeman · Samuel LevyDiscuss this article →September 2026pp. 930-953DOI: 10.1287/mksc.2023.0068 ↗
Talking Without Speaking: Paid Trolls on Social Media and Court DecisionYi Liu · Haitao (Tony) CuiDiscuss this article →September 2026pp. 992-1012DOI: 10.1287/mksc.2024.0679 ↗
The Ripple Effect of Platform Quality Controls in a Submarket: Evidence from a Secondhand MarketplaceYu Feng · Hui Li · Qiaowei ShenDiscuss this article →September 2026pp. 975-991DOI: 10.1287/mksc.2024.1228 ↗
Unraveling Multifaceted User Preferences on Digital Platforms: A Bayesian Deep-Learning ApproachMingzhang Yin · Ziwei Cong · Jia LiuDiscuss this article →September 2026pp. 954-974DOI: 10.1287/mksc.2024.1090 ↗
