Volume 30 · Issue 1

Jan 1, 201117 articles

Erratum

S. Yang · A. Ghose

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Jan 1, 2011pp. v-vDOI: 10.1287/mksc.1100.0552 ↗

2010 Guest Area Editors and Ad Hoc Reviewers

Authors not recorded

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January 2011pp. 191-194DOI: 10.1287/mksc.1100.0625 ↗

Bayesian Analysis of Hierarchical Effects

Sandeep R. Chandukala · Jeffrey P. Dotson · Jeff D. Brazell · Greg M. Allenby

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January 2011pp. 123-133DOI: 10.1287/mksc.1100.0602 ↗

Brands: The Opiate of the Nonreligious Masses?

Ron Shachar · Tülin Erdem · Keisha M. Cutright · Gavan J. Fitzsimons

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January 2011pp. 92-110DOI: 10.1287/mksc.1100.0591 ↗

Commentary—A Latent Variable Perspective of Copula Modeling

Edward I. George · Shane T. Jensen

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January 2011pp. 22-24DOI: 10.1287/mksc.1100.0579 ↗

Cross-Market Discounts

Marcel Goić · Kinshuk Jerath · Kannan Srinivasan

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January 2011pp. 134-148DOI: 10.1287/mksc.1100.0603 ↗

Editorial—Marketing Science: Marketing and Science

Preyas S. Desai

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January 2011pp. 1-3DOI: 10.1287/mksc.1100.0621 ↗

Focus on Authors

Authors not recorded

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January 2011pp. 187-190DOI: 10.1287/mksc.1100.0623 ↗

Identifying Unmet Demand

Sandeep R. Chandukala · Yancy D. Edwards · Greg M. Allenby

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January 2011pp. 61-73DOI: 10.1287/mksc.1100.0589 ↗

Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures

Weon Sang Yoo · Eunkyu Lee

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January 2011pp. 29-41DOI: 10.1287/mksc.1100.0586 ↗

Modeling Multivariate Distributions Using Copulas: Applications in Marketing

Peter J. Danaher · Michael S. Smith

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January 2011pp. 4-21DOI: 10.1287/mksc.1090.0491 ↗

Preview Provision Under Competition

Yi Xiang · David A. Soberman

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January 2011pp. 149-169DOI: 10.1287/mksc.1100.0606 ↗

Rejoinder—Estimation Issues for Copulas Applied to Marketing Data

Peter J. Danaher · Michael S. Smith

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January 2011pp. 25-28DOI: 10.1287/mksc.1100.0604 ↗

The Design of Durable Goods

Oded Koenigsberg · Rajeev Kohli · Ricardo Montoya

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January 2011pp. 111-122DOI: 10.1287/mksc.1100.0592 ↗

The Effect of Media Advertising on Brand Consideration and Choice

Nobuhiko Terui · Masataka Ban · Greg M. Allenby

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January 2011pp. 74-91DOI: 10.1287/mksc.1100.0590 ↗

The Perils of Behavior-Based Personalization

Juanjuan Zhang

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January 2011pp. 170-186DOI: 10.1287/mksc.1100.0607 ↗

“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers

Elie Ofek · Zsolt Katona · Miklos Sarvary

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January 2011pp. 42-60DOI: 10.1287/mksc.1100.0588 ↗