Editorial: Thanks to the Many Individuals Who Make Publication of Marketing Science PossibleAuthors not recordedDiscuss this article →July 2006pp. 293-300DOI: 10.1287/mksc.1060.0229 ↗
Enabling the Willing: Consumer Rebates for Durable GoodsNorris Bruce · Preyas Desai · Richard StaelinDiscuss this article →July 2006pp. 350-366DOI: 10.1287/mksc.1050.0148 ↗
Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation ModelSha Yang · Vishal Narayan · Henry AssaelDiscuss this article →July 2006pp. 336-349DOI: 10.1287/mksc.1060.0195 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →July 2006pp. 392-394DOI: 10.1287/mksc.1060.0231 ↗
Guest Area Editors and Ad Hoc ReviewersAuthors not recordedDiscuss this article →July 2006pp. 395-402DOI: 10.1287/mksc.1060.0230 ↗
Observed and Unobserved Preference Heterogeneity in Brand-Choice ModelsDan Horsky · Sanjog Misra · Paul NelsonDiscuss this article →July 2006pp. 322-335DOI: 10.1287/mksc.1050.0192 ↗
Research Note—Estimating Heterogeneous Price ThresholdsNobuhiko Terui · Wirawan Dony DahanaDiscuss this article →July 2006pp. 384-391DOI: 10.1287/mksc.1050.0181 ↗
The Changing Architecture of Advertising AgenciesSharon HorskyDiscuss this article →July 2006pp. 367-383DOI: 10.1287/mksc.1060.0198 ↗
The Effect of Group Interactions on Satisfaction Judgments: Satisfaction EscalationJonathan D. Bohlmann · José Antonio Rosa · Ruth N. Bolton · William J. QuallsDiscuss this article →July 2006pp. 301-321DOI: 10.1287/mksc.1050.0182 ↗
