A Salesforce-Driven Model of Consumer ChoiceBicheng Yang · Tat Chan · Raphael ThomadsenDiscuss this article →September 2019pp. 871-887DOI: 10.1287/mksc.2019.1175 ↗
Advertising Strategy in the Presence of Reviews: An Empirical AnalysisBrett Hollenbeck · Sridhar Moorthy · Davide ProserpioDiscuss this article →September 2019pp. 793-811DOI: 10.1287/mksc.2019.1180 ↗
Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?Sam Ransbotham · Nicholas H. Lurie · Hongju LiuDiscuss this article →September 2019pp. 773-792DOI: 10.1287/mksc.2018.1115 ↗
Editorial BoardAuthors not recordedDiscuss this article →September 2019pp. ii-iiDOI: 10.1287/mksc.2019.eb.v38n5 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →September 2019pp. 910-912DOI: 10.1287/mksc.2019.1196 ↗
Introduction to the Special Section on Mobile TechnologiesK. SudhirDiscuss this article →September 2019pp. 733-733DOI: 10.1287/mksc.2019.1190 ↗
Linear Estimation of Aggregate Dynamic Discrete Demand for Durable Goods: Overcoming the Curse of DimensionalityCheng Chou · Tim Derdenger · Vineet KumarDiscuss this article →September 2019pp. 888-909DOI: 10.1287/mksc.2019.1182 ↗
Mobile App Introduction and Online and Offline Purchases and Product ReturnsUnnati Narang · Venkatesh ShankarDiscuss this article →September 2019pp. 756-772DOI: 10.1287/mksc.2019.1169 ↗
Mobile Hailing Technology and Taxi Driving BehaviorsYanwen Wang · Chunhua Wu · Ting ZhuDiscuss this article →September 2019pp. 734-755DOI: 10.1287/mksc.2019.1187 ↗
Opinion Leaders and Product VarietyDmitri Kuksov · Chenxi LiaoDiscuss this article →September 2019pp. 812-834DOI: 10.1287/mksc.2019.1179 ↗
Salesforce Contracting Under Uncertain Demand and Supply: Double Moral Hazard and Optimality of Smooth ContractsTinglong Dai · Kinshuk JerathDiscuss this article →September 2019pp. 852-870DOI: 10.1287/mksc.2019.1171 ↗
Time Inconsistency and Product Design: A Strategic Analysis of Feature CreepSanjay JainDiscuss this article →September 2019pp. 835-851DOI: 10.1287/mksc.2019.1170 ↗
