An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price DiscriminationYacheng Sun · Shibo Li · Baohong SunDiscuss this article →September 2015pp. 646-668DOI: 10.1287/mksc.2015.0942 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →September 2015pp. 775-777DOI: 10.1287/mksc.2015.0951 ↗
Matching in the Sourcing Market: A Structural Analysis of the Upstream ChannelJian Ni · Kannan SrinivasanDiscuss this article →September 2015pp. 722-738DOI: 10.1287/mksc.2015.0922 ↗
Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date StrategiesTerrence August · Duy Dao · Hyoduk ShinDiscuss this article →September 2015pp. 755-774DOI: 10.1287/mksc.2015.0936 ↗
Personalized Online Advertising Effectiveness: The Interplay of What, When, and WhereAlexander Bleier · Maik EisenbeissDiscuss this article →September 2015pp. 669-688DOI: 10.1287/mksc.2015.0930 ↗
Service Failure Recovery and Prevention: Managing Stockouts in Distribution ChannelsYan Dong · Kefeng Xu · Tony Haitao Cui · Yuliang YaoDiscuss this article →September 2015pp. 689-701DOI: 10.1287/mksc.2015.0924 ↗
Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst ManagementGuofang Huang · Ahmed Khwaja · K. SudhirDiscuss this article →September 2015pp. 702-721DOI: 10.1287/mksc.2015.0939 ↗
The Economic Value of Online ReviewsChunhua Wu · Hai Che · Tat Y. Chan · Xianghua LuDiscuss this article →September 2015pp. 739-754DOI: 10.1287/mksc.2015.0926 ↗
The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on TwitterLiye Ma · Baohong Sun · Sunder KekreDiscuss this article →September 2015pp. 627-645DOI: 10.1287/mksc.2015.0912 ↗
