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Marketing Science

Volume 33 · Issue 6

November 20148 articles

Competitor Orientation and the Evolution of Business Markets

Neil Bendle · Mark Vandenbosch

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November 2014pp. 781-795DOI: 10.1287/mksc.2014.0863 ↗

Focus on Authors

Authors not recorded

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November 2014pp. 883-884DOI: 10.1287/mksc.2014.0887 ↗

Models of Sequential Evaluation in Best-Worst Choice Tasks

Tatiana Dyachenko · Rebecca Walker Reczek · Greg M. Allenby

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November 2014pp. 828-848DOI: 10.1287/mksc.2014.0870 ↗

Organizational Structure and Gray Markets

Romana L. Autrey · Francesco Bova · David A. Soberman

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November 2014pp. 849-870DOI: 10.1287/mksc.2014.0869 ↗

Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline

David A. Schweidel · Natasha Zhang Foutz · Robin J. Tanner

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November 2014pp. 763-780DOI: 10.1287/mksc.2014.0864 ↗

Usage Experience with Decision Aids and Evolution of Online Purchase Behavior

Savannah Wei Shi · Jie Zhang

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November 2014pp. 871-882DOI: 10.1287/mksc.2014.0872 ↗

Why Do Salespeople Spend So Much Time Lobbying for Low Prices?

Duncan Simester · Juanjuan Zhang

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November 2014pp. 796-808DOI: 10.1287/mksc.2014.0856 ↗

Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study

Thales Teixeira · Rosalind Picard · Rana el Kaliouby

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November 2014pp. 809-827DOI: 10.1287/mksc.2014.0854 ↗