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Marketing Science

Volume 36 · Issue 1

January 201710 articles

Benefit-Based Conjoint Analysis

Dong Soo Kim · Roger A. Bailey · Nino Hardt · Greg M. Allenby

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January 2017pp. 54-69DOI: 10.1287/mksc.2016.1003 ↗

Cartel Formation Through Strategic Information Leakage in a Distribution Channel

Noam Shamir

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January 2017pp. 70-88DOI: 10.1287/mksc.2016.1000 ↗

Focus On Authors

Authors not recorded

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January 2017pp. 157-159DOI: 10.1287/mksc.2016.1025 ↗

Idea Generation, Creativity, and Prototypicality

Olivier Toubia · Oded Netzer

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January 2017pp. 1-20DOI: 10.1287/mksc.2016.0994 ↗

Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis—A Sparse Learning Approach

Yupeng Chen · Raghuram Iyengar · Garud Iyengar

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January 2017pp. 140-156DOI: 10.1287/mksc.2016.0992 ↗

Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End

Steven M. Shugan · Jihwan Moon · Qiaoni Shi · Nanda S. Kumar

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January 2017pp. 124-139DOI: 10.1287/mksc.2016.1004 ↗

Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry

Elisabeth Honka · Pradeep Chintagunta

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January 2017pp. 21-42DOI: 10.1287/mksc.2016.0995 ↗

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns

Inyoung Chae · Andrew T. Stephen · Yakov Bart · Dai Yao

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January 2017pp. 89-104DOI: 10.1287/mksc.2016.1001 ↗

Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity

Beth L. Fossen · David A. Schweidel

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January 2017pp. 105-123DOI: 10.1287/mksc.2016.1002 ↗

When Less Is More: Data and Power in Advertising Experiments

Garrett A. Johnson · Randall A. Lewis · David H. Reiley

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January 2017pp. 43-53DOI: 10.1287/mksc.2016.0998 ↗