Volume 43 · Issue 3

May 202413 articles

A Bias Correction Approach for Interference in Ranking Experiments

Ali Goli · Anja Lambrecht · Hema Yoganarasimhan

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May 2024pp. 590-614DOI: 10.1287/mksc.2022.0046 ↗

A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries

Michael A. Wiles · Saeed Janani · Darima Fotheringham · Chadwick J. Miller

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May 2024pp. 542-563DOI: 10.1287/mksc.2021.0136 ↗

Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy

Sai Chand Chintala · Jūra Liaukonytė · Nathan Yang

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May 2024pp. 506-522DOI: 10.1287/mksc.2022.0292 ↗

Editorial Board

Authors not recorded

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May 2024pp. iii-iiiDOI: 10.1287/mksc.2024.eb.v43n3 ↗

Focus on Authors

Authors not recorded

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May 2024pp. 694-696DOI: 10.1287/mksc.2024.focusonaus.v43.n3 ↗

Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services

Guangxin Yang · Yingjie Zhang · Hongju Liu

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May 2024pp. 469-478DOI: 10.1287/mksc.2023.0031 ↗

Frontiers: Smoke and Mirrors: Impact of E-cigarette Taxes on Underage Social Media Posting

Piyush Anand · Vrinda Kadiyali

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May 2024pp. 479-487DOI: 10.1287/mksc.2022.0241 ↗

How Does a Firm Adapt in a Changing World? The Case of Prosper Marketplace

Xinlong Li · Andrew T. Ching

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May 2024pp. 673-693DOI: 10.1287/mksc.2022.0198 ↗

Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts

Ali Goli · Simha Mummalaneni · Pradeep K. Chintagunta

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May 2024pp. 564-589DOI: 10.1287/mksc.2022.0361 ↗

Online Search and Optimal Product Rankings: An Empirical Framework

Giovanni Compiani · Gregory Lewis · Sida Peng · Peichun Wang

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May 2024pp. 615-636DOI: 10.1287/mksc.2022.0071 ↗

Pricing Strategy of Competing Media Platforms

Wilfred Amaldoss · Jinzhao Du · Woochoel Shin

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May 2024pp. 488-505DOI: 10.1287/mksc.2021.0092 ↗

Toward an Information-Processing Theory of Loss Aversion

J. Miguel Villas-Boas

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May 2024pp. 523-541DOI: 10.1287/mksc.2022.0188 ↗

Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales

Stephen J. Anderson · Pradeep K. Chintagunta · Naufel Vilcassim

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May 2024pp. 637-672DOI: 10.1287/mksc.2019.0121 ↗