Volume 29 · Issue 6

November 201017 articles

Commentary—Bidders' Experience and Learning in Online Auctions: Issues and Implications

Kannan Srinivasan · Xin Wang

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November 2010pp. 988-993DOI: 10.1287/mksc.1100.0581 ↗

Commentary—Do Bids Equal Values on eBay?

Ali Hortaçsu · Eric R. Nielsen

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November 2010pp. 994-997DOI: 10.1287/mksc.1100.0593 ↗

Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy

Brett Danaher · Samita Dhanasobhon · Michael D. Smith · Rahul Telang

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November 2010pp. 1138-1151DOI: 10.1287/mksc.1100.0600 ↗

Customer-Base Analysis in a Discrete-Time Noncontractual Setting

Peter S. Fader · Bruce G. S. Hardie · Jen Shang

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November 2010pp. 1086-1108DOI: 10.1287/mksc.1100.0580 ↗

Editorial—It's Never Good-bye to Marketing Science

Eric T. Bradlow

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November 2010pp. 963-963DOI: 10.1287/mksc.1100.0608 ↗

Estimating Cannibalization Rates for Pioneering Innovations

Harald J. van Heerde · Shuba Srinivasan · Marnik G. Dekimpe

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November 2010pp. 1024-1039DOI: 10.1287/mksc.1100.0575 ↗

Focus on Authors

Authors not recorded

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November 2010pp. 1166-1169DOI: 10.1287/mksc.1100.0616 ↗

Online Demand Under Limited Consumer Search

Jun B. Kim · Paulo Albuquerque · Bart J. Bronnenberg

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November 2010pp. 1001-1023DOI: 10.1287/mksc.1100.0574 ↗

Optimal Reverse Channel Structure for Consumer Product Returns

Jeffrey D. Shulman · Anne T. Coughlan · R. Canan Savaskan

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November 2010pp. 1071-1085DOI: 10.1287/mksc.1100.0578 ↗

Optimal Reverse-Pricing Mechanisms

Martin Spann · Robert Zeithammer · Gerald Häubl

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November 2010pp. 1058-1070DOI: 10.1287/mksc.1100.0577 ↗

Rejoinder—Causes and Implications of Some Bidders Not Conforming to the Sealed-Bid Abstraction

Robert Zeithammer · Christopher Adams

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November 2010pp. 998-1000DOI: 10.1287/mksc.1100.0597 ↗

Search and Choice in Online Consumer Auctions

Ernan Haruvy · Peter T. L. Popkowski Leszczyc

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November 2010pp. 1152-1164DOI: 10.1287/mksc.1100.0601 ↗

Statement from the Editor Regarding “New Perspectives on Customer ‘Death’ Using a Generalization of the Pareto/NBD Model”

Steven M. Shugan

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November 2010pp. 1165-1165DOI: 10.1287/mksc.1100.0568 ↗

The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling

Scott Fay · Jinhong Xie

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November 2010pp. 1040-1057DOI: 10.1287/mksc.1100.0576 ↗

The Effects of Information Transparency on Suppliers, Manufacturers, and Consumers in Online Markets

Zach Zhizhong Zhou · Kevin Xiaoguo Zhu

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November 2010pp. 1125-1137DOI: 10.1287/mksc.1100.0585 ↗

The Sealed-Bid Abstraction in Online Auctions

Robert Zeithammer · Christopher Adams

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November 2010pp. 964-987DOI: 10.1287/mksc.1100.0561 ↗

The Seeds of Dissolution: Discrepancy and Incoherence in Buyer–Supplier Exchange

Qiong Wang · Ujwal Kayande · Sandy Jap

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November 2010pp. 1109-1124DOI: 10.1287/mksc.1100.0582 ↗