Volume 29 · Issue 1

January 201016 articles

2009 Ad Hoc Reviewers

Authors not recorded

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January 2010pp. 195-198DOI: 10.1287/mksc.1090.0549 ↗

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel

Michaela Draganska · Daniel Klapper · Sofia B. Villas-Boas

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January 2010pp. 57-74DOI: 10.1287/mksc.1080.0472 ↗

A Model for Trade-Up and Change in Considered Brands

Greg M. Allenby · Mark J. Garratt · Peter E. Rossi

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January 2010pp. 40-56DOI: 10.1287/mksc.1080.0466 ↗

Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test

Linda Court Salisbury · Fred M. Feinberg

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January 2010pp. 1-17DOI: 10.1287/mksc.1080.0464 ↗

Commentary—Discussion of “Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test”

Jordan Louviere · Joffre Swait

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January 2010pp. 18-22DOI: 10.1287/mksc.1080.0474 ↗

Commentary—On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice

J. Wesley Hutchinson · Gal Zauberman · Robert Meyer

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January 2010pp. 23-31DOI: 10.1287/mksc.1090.0511 ↗

Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity

Peter S. Fader · Bruce G. S. Hardie

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January 2010pp. 85-93DOI: 10.1287/mksc.1080.0482 ↗

Focus on Authors

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January 2010pp. 191-194DOI: 10.1287/mksc.1090.0548 ↗

In-Store Media and Distribution Channel Coordination

Anthony Dukes · Yunchuan Liu

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January 2010pp. 94-107DOI: 10.1287/mksc.1080.0483 ↗

Information Provision in a Vertically Differentiated Competitive Marketplace

Dmitri Kuksov · Yuanfang Lin

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January 2010pp. 122-138DOI: 10.1287/mksc.1090.0486 ↗

Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives

Laura J. Kornish · Qiuping Li

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January 2010pp. 108-121DOI: 10.1287/mksc.1080.0484 ↗

Predicting Joint Choice Using Individual Data

Anocha Aribarg · Neeraj Arora · Moon Young Kang

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January 2010pp. 139-157DOI: 10.1287/mksc.1090.0490 ↗

Rejoinder—Temporal Stochastic Inflation in Choice-Based Research

Linda Court Salisbury · Fred M. Feinberg

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January 2010pp. 32-39DOI: 10.1287/mksc.1090.0530 ↗

The Price Precision Effect: Evidence from Laboratory and Market Data

Manoj Thomas · Daniel H. Simon · Vrinda Kadiyali

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January 2010pp. 175-190DOI: 10.1287/mksc.1090.0512 ↗

Uncertainty, Risk Aversion, and WTA vs. WTP

Erica Mina Okada

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January 2010pp. 75-84DOI: 10.1287/mksc.1080.0480 ↗

“Call for Prices”: Strategic Implications of Raising Consumers' Costs

Preyas S. Desai · Anand Krishnamoorthy · Preethika Sainam

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January 2010pp. 158-174DOI: 10.1287/mksc.1090.0498 ↗