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Marketing Science

Volume 37 · Issue 1

January 201811 articles

A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data

Matthew J. Schneider · Sharan Jagpal · Sachin Gupta · Shaobo Li · Yan Yu

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January 2018pp. 153-171DOI: 10.1287/mksc.2017.1064 ↗

Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery

Hannes Datta · George Knox · Bart J. Bronnenberg

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January 2018pp. 5-21DOI: 10.1287/mksc.2017.1051 ↗

Editorial Board

Authors not recorded

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January 2018pp. ii-iiDOI: 10.1287/mksc.2018.eb.v37n1 ↗

Editorial—Introducing A New Section—Marketing Science: Frontiers

K. Sudhir

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January 2018pp. 1-4DOI: 10.1287/mksc.2018.1091 ↗

Focus On Authors

Authors not recorded

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January 2018pp. 172-175DOI: 10.1287/mksc.2018.1085 ↗

Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Jean-Pierre Dubé · Günter J. Hitsch · Peter E. Rossi

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January 2018pp. 22-53DOI: 10.1287/mksc.2017.1047 ↗

Informal Lending in Emerging Markets

Weining Bao · Jian Ni · Shubhranshu Singh

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January 2018pp. 123-137DOI: 10.1287/mksc.2017.1061 ↗

Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry

Adithya Pattabhiramaiah · S. Sriram · Shrihari Sridhar

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January 2018pp. 97-122DOI: 10.1287/mksc.2017.1060 ↗

Selling Your Product Through Competitors’ Outlets: Channel Strategy When Consumers Comparison Shop

Sridhar Moorthy · Yongmin Chen · Shervin Shahrokhi Tehrani

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January 2018pp. 138-152DOI: 10.1287/mksc.2017.1063 ↗

Some Customers Would Rather Leave Without Saying Goodbye

Eva Ascarza · Oded Netzer · Bruce G. S. Hardie

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January 2018pp. 54-77DOI: 10.1287/mksc.2017.1057 ↗

Super Bowl Ads

Wesley R. Hartmann · Daniel Klapper

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January 2018pp. 78-96DOI: 10.1287/mksc.2017.1055 ↗