Banning Foreign Pharmacies from Sponsored Search: The Online Consumer ResponseMatthew Chesnes · Weijia (Daisy) Dai · Ginger Zhe JinDiscuss this article →November 2017pp. 879-907DOI: 10.1287/mksc.2017.1058 ↗
Competitive Price Targeting with Smartphone CouponsJean-Pierre Dubé · Zheng Fang · Nathan Fong · Xueming LuoDiscuss this article →November 2017pp. 944-975DOI: 10.1287/mksc.2017.1042 ↗
Congratulations to Richard Thaler for Winning the Nobel Prize in EconomicsK. SudhirDiscuss this article →November 2017pp. 813-814DOI: 10.1287/mksc.2017.1073 ↗
Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic ControlSeshadri Tirunillai · Gerard J. TellisDiscuss this article →November 2017pp. 862-878DOI: 10.1287/mksc.2017.1040 ↗
Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural ExperimentStephan Seiler · Song Yao · Wenbo WangDiscuss this article →November 2017pp. 838-861DOI: 10.1287/mksc.2017.1045 ↗
Editorial BoardAuthors not recordedDiscuss this article →November 2017pp. iii-iiiDOI: 10.1287/mksc.2017.eb.v36n6 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →November 2017pp. 1015-1017DOI: 10.1287/mksc.2017.1074 ↗
Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search AdvertisingShijie Lu · Sha YangDiscuss this article →November 2017pp. 976-998DOI: 10.1287/mksc.2017.1053 ↗
Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing StrategyPavel Kireyev · Vineet Kumar · Elie OfekDiscuss this article →November 2017pp. 908-930DOI: 10.1287/mksc.2017.1035 ↗
Mobile Money in TanzaniaNicholas Economides · Przemyslaw JeziorskiDiscuss this article →November 2017pp. 815-837DOI: 10.1287/mksc.2017.1027 ↗
Pharmaceutical Product Recalls: Category Effects and Competitor ResponseRam Bala · Pradeep Bhardwaj · Pradeep K. ChintaguntaDiscuss this article →November 2017pp. 931-943DOI: 10.1287/mksc.2017.1054 ↗
Pricing with Prescheduled SalesMaxim SinitsynDiscuss this article →November 2017pp. 999-1014DOI: 10.1287/mksc.2017.1052 ↗
