A Comment on “Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters”Shan-Yu Chou · Chi-Cheng WuDiscuss this article →September 2006pp. 538-542DOI: 10.1287/mksc.1050.0183 ↗
A Reply to “A Comment on ‘Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters’ ”Yong Liu · Daniel S. Putler · Charles B. WeinbergDiscuss this article →September 2006pp. 543-546DOI: 10.1287/mksc.1060.0233 ↗
Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the HavesOm Narasimhan · Surendra Rajiv · Shantanu DuttaDiscuss this article →September 2006pp. 510-524DOI: 10.1287/mksc.1060.0219 ↗
Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?Steven M. ShuganDiscuss this article →September 2006pp. 403-410DOI: 10.1287/mksc.1060.0236 ↗
Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product MarketsS. Sriram · Pradeep K. Chintagunta · Ramya NeelameghamDiscuss this article →September 2006pp. 440-456DOI: 10.1287/mksc.1050.0188 ↗
Erratum for Ho et al., Marketing Science 25 (3) 260–277Authors not recordedDiscuss this article →September 2006pp. ii-iiDOI: 10.1287/mksc.25.5.ii ↗
Estimating Heterogeneous EBA and Economic Screening Rule Choice ModelsTimothy J. Gilbride · Greg M. AllenbyDiscuss this article →September 2006pp. 494-509DOI: 10.1287/mksc.1060.0211 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →September 2006pp. 547-550DOI: 10.1287/mksc.1060.0248 ↗
Idea Generation, Creativity, and IncentivesOlivier ToubiaDiscuss this article →September 2006pp. 411-425DOI: 10.1287/mksc.1050.0166 ↗
Market Entry and Consumer Behavior: An Investigation of a Wal-Mart SupercenterVishal P. Singh · Karsten T. Hansen · Robert C. BlattbergDiscuss this article →September 2006pp. 457-476DOI: 10.1287/mksc.1050.0176 ↗
On Customized Goods, Standard Goods, and CompetitionNiladri B. Syam · Nanda KumarDiscuss this article →September 2006pp. 525-537DOI: 10.1287/mksc.1060.0199 ↗
Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging ProfitsRobert W. Palmatier · Srinath Gopalakrishna · Mark B. HoustonDiscuss this article →September 2006pp. 477-493DOI: 10.1287/mksc.1060.0209 ↗
The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business PerformanceNeil A. Morgan · Lopo Leotte RegoDiscuss this article →September 2006pp. 426-439DOI: 10.1287/mksc.1050.0180 ↗
