A Border Strategy Analysis of Ad Source and Message Tone in Senatorial CampaignsYanwen Wang · Michael Lewis · David A. SchweidelDiscuss this article →June 2018pp. 333-355DOI: 10.1287/mksc.2017.1079 ↗
A Model of Two-Sided Costly Communication for Building New Product Category DemandMichelle Y. Lu · Jiwoong ShinDiscuss this article →June 2018pp. 382-402DOI: 10.1287/mksc.2017.1071 ↗
Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood CastingsManuel Hermosilla · Fernanda Gutiérrez-Navratil · Juan Prieto-RodríguezDiscuss this article →June 2018pp. 356-381DOI: 10.1287/mksc.2018.1089 ↗
Consumer Choice and Market Outcomes Under Ambiguity in Product QualityOnesun Steve Yoo · Rakesh SarinDiscuss this article →June 2018pp. 445-468DOI: 10.1287/mksc.2017.1069 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →June 2018pp. 505-506DOI: 10.1287/mksc.2018.1110 ↗
Learning from Online Social TiesYuchi Zhang · David GodesDiscuss this article →June 2018pp. 425-444DOI: 10.1287/mksc.2017.1076 ↗
On the Use of Overt Anti-Counterfeiting TechnologiesYuetao GaoDiscuss this article →June 2018pp. 403-424DOI: 10.1287/mksc.2017.1081 ↗
Showrooming and Webrooming: Information Externalities Between Online and Offline SellersBing JingDiscuss this article →June 2018pp. 469-483DOI: 10.1287/mksc.2018.1084 ↗
The Misuse of Accounting-Based Approximations of Tobin’s q in a World of Market-Based AssetsNeil Thomas Bendle · Moeen Naseer ButtDiscuss this article →June 2018pp. 484-504DOI: 10.1287/mksc.2018.1093 ↗
