Volume 32 · Issue 1

January 201313 articles

A Model of the “It” Products in Fashion

Dmitri Kuksov · Kangkang Wang

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January 2013pp. 51-69DOI: 10.1287/mksc.1120.0742 ↗

Advertising Effects in Presidential Elections

Brett R. Gordon · Wesley R. Hartmann

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January 2013pp. 19-35DOI: 10.1287/mksc.1120.0745 ↗

Editorial—Marketing Science Replication and Disclosure Policy

Preyas S. Desai

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January 2013pp. 1-3DOI: 10.1287/mksc.1120.0761 ↗

Editorial—Marketing Science: A Strategic Review

Pradeep Chintagunta · Dominique Hanssens · John R. Hauser · Jagmohan Singh Raju · Kannan Srinivasan · Richard Staelin

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January 2013pp. 4-7DOI: 10.1287/mksc.1120.0763 ↗

Focus on Authors

Authors not recorded

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January 2013pp. 186-189DOI: 10.1287/mksc.1120.0769 ↗

How to Price Discriminate When Tariff Size Matters

Adib Bagh · Hemant K. Bhargava

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January 2013pp. 111-126DOI: 10.1287/mksc.1120.0720 ↗

Invited Paper —A Keyword History of Marketing Science

Carl F. Mela · Jason Roos · Yiting Deng

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January 2013pp. 8-18DOI: 10.1287/mksc.1120.0764 ↗

Modeling Consumer Learning from Online Product Reviews

Yi Zhao · Sha Yang · Vishal Narayan · Ying Zhao

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January 2013pp. 153-169DOI: 10.1287/mksc.1120.0755 ↗

Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions

Csilla Horváth · Dennis Fok

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January 2013pp. 127-152DOI: 10.1287/mksc.1120.0748 ↗

Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings

Alok R. Saboo · Rajdeep Grewal

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January 2013pp. 70-88DOI: 10.1287/mksc.1120.0749 ↗

Successive Sample Selection and Its Relevance for Management Decisions

Stephan Wachtel · Thomas Otter

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January 2013pp. 170-185DOI: 10.1287/mksc.1120.0754 ↗

The Benefit of Uniform Price for Branded Variants

Yuxin Chen · Tony Haitao Cui

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January 2013pp. 36-50DOI: 10.1287/mksc.1120.0751 ↗

The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space

Stefan Stremersch · Vardit Landsman · Sriram Venkataraman

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January 2013pp. 89-110DOI: 10.1287/mksc.1120.0757 ↗