A Neurocognitive Model of Advertisement Content and Brand Name RecallAntonio G. Chessa · Jaap M. J. MurreDiscuss this article →January 2007pp. 130-141DOI: 10.1287/mksc.1060.0212 ↗
Coupons Versus RebatesQiang Lu · Sridhar MoorthyDiscuss this article →January 2007pp. 67-82DOI: 10.1287/mksc.1050.0129 ↗
Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive AdvantageYuxin Chen · Jinhong XieDiscuss this article →January 2007pp. 52-66DOI: 10.1287/mksc.1060.0238 ↗
Editorial—Does Good Marketing Cause Bad Unemployment?Steven M. ShuganDiscuss this article →January 2007pp. 1-17DOI: 10.1287/mksc.1070.0265 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →January 2007pp. 142-144DOI: 10.1287/mksc.1070.0266 ↗
Price as a Stimulus to Think: The Case for Willful OverpricingLuc Wathieu · Marco BertiniDiscuss this article →January 2007pp. 118-129DOI: 10.1287/mksc.1060.0222 ↗
Product Line Design and Production TechnologySerguei Netessine · Terry A. TaylorDiscuss this article →January 2007pp. 101-117DOI: 10.1287/mksc.1060.0216 ↗
Service Escape: Profiting from Customer CancellationsJinhong Xie · Eitan GerstnerDiscuss this article →January 2007pp. 18-30DOI: 10.1287/mksc.1060.0220 ↗
Spiffed-Up Channels: The Role of Spiffs in Hierarchical Selling OrganizationsFabio Caldieraro · Anne T. CoughlanDiscuss this article →January 2007pp. 31-51DOI: 10.1287/mksc.1060.0204 ↗
When Do Price Thresholds Matter in Retail Categories?Koen Pauwels · Shuba Srinivasan · Philip Hans FransesDiscuss this article →January 2007pp. 83-100DOI: 10.1287/mksc.1060.0207 ↗
