Asymmetric Wholesale Pricing: Theory and EvidenceSourav Ray · Haipeng (Allan) Chen · Mark E. Bergen · Daniel LevyDiscuss this article →March 2006pp. 131-154DOI: 10.1287/mksc.1050.0138 ↗
Consumer Preferences and Product-Line Pricing Strategies: An Empirical AnalysisMichaela Draganska · Dipak C. JainDiscuss this article →March 2006pp. 164-174DOI: 10.1287/mksc.1050.0126 ↗
Consumption Flexibility, Product Configuration, and Market CompetitionLiang GuoDiscuss this article →March 2006pp. 116-130DOI: 10.1287/mksc.1050.0169 ↗
Editorial: Save Research—Abandon the Case Method of TeachingSteven M. ShuganDiscuss this article →March 2006pp. 109-115DOI: 10.1287/mksc.1060.0202 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →March 2006pp. 200-201DOI: 10.1287/mksc.1060.0203 ↗
Promotional Chat on the InternetDina MayzlinDiscuss this article →March 2006pp. 155-163DOI: 10.1287/mksc.1050.0137 ↗
Research Note—Managing e-Marketplace: A Strategic Analysis of Nonprice AdvertisingChuan He · Yuxin ChenDiscuss this article →March 2006pp. 175-187DOI: 10.1287/mksc.1050.0168 ↗
Research Note—Using Basket Composition Data for Intelligent Supermarket PricingNanda Kumar · Ram RaoDiscuss this article →March 2006pp. 188-199DOI: 10.1287/mksc.1050.0141 ↗
