Skip to content

Marketing Science

Volume 27 · Issue 3

May 200817 articles

A Two-Sided, Empirical Model of Television Advertising and Viewing Markets

Kenneth C. Wilbur

Discuss this article →

May 2008pp. 356-378DOI: 10.1287/mksc.1070.0303 ↗

Assessing the Consequences of a Channel Switch

Xinlei (Jack) Chen · George John · Om Narasimhan

Discuss this article →

May 2008pp. 398-416DOI: 10.1287/mksc.1070.0311 ↗

Category Pricing with State-Dependent Utility

Jean-Pierre Dubé · Günter J. Hitsch · Peter E. Rossi · Maria Ana Vitorino

Discuss this article →

May 2008pp. 417-429DOI: 10.1287/mksc.1070.0305 ↗

Cross-Brand Pass-Through in Supermarket Pricing

Jean-Pierre Dubé · Sachin Gupta

Discuss this article →

May 2008pp. 324-333DOI: 10.1287/mksc.1080.0373 ↗

Editorial—The Scientific Process at Its Best

Eric T. Bradlow

Discuss this article →

May 2008pp. 323-323DOI: 10.1287/mksc.1080.0387 ↗

Focus on Authors

Authors not recorded

Discuss this article →

May 2008pp. 535-540DOI: 10.1287/mksc.1080.0437 ↗

Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions

Nitin Mehta · Xinlei (Jack) Chen · Om Narasimhan

Discuss this article →

May 2008pp. 334-355DOI: 10.1287/mksc.1070.0310 ↗

Invited Commentary—Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego

Timothy L. Keiningham · Lerzan Aksoy · Bruce Cooil · Tor Wallin Andreassen

Discuss this article →

May 2008pp. 531-532DOI: 10.1287/mksc.1070.0292 ↗

Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids

Arnaud De Bruyn · John C. Liechty · Eelko K. R. E. Huizingh · Gary L. Lilien

Discuss this article →

May 2008pp. 443-460DOI: 10.1287/mksc.1070.0306 ↗

On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market

Gérard P. Cachon · Christian Terwiesch · Yi Xu

Discuss this article →

May 2008pp. 461-473DOI: 10.1287/mksc.1070.0304 ↗

Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty

Vikas Mittal · Lawrence Feick · Feisal Murshed

Discuss this article →

May 2008pp. 430-442DOI: 10.1287/mksc.1080.0361 ↗

Rejoinder—Can Behavioral WOM Measures Provide Insight into the Net Promoter© Concept of Customer Loyalty?

Neil A. Morgan · Lopo L. Rego

Discuss this article →

May 2008pp. 533-534DOI: 10.1287/mksc.1080.0375 ↗

Research Note—Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes

Eric T. Anderson · Duncan I. Simester

Discuss this article →

May 2008pp. 492-500DOI: 10.1287/mksc.1070.0323 ↗

Research Note—Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit

Anocha Aribarg · Neeraj Arora

Discuss this article →

May 2008pp. 474-491DOI: 10.1287/mksc.1060.0262 ↗

Research Note—Optimal Mechanism for Selling a Set of Commonly Ranked Objects

Juan Feng

Discuss this article →

May 2008pp. 501-512DOI: 10.1287/mksc.1070.0290 ↗

Research Note—Vertical Information Sharing in a Volatile Market

Chuan He · Johan Marklund · Thomas Vossen

Discuss this article →

May 2008pp. 513-530DOI: 10.1287/mksc.1070.0312 ↗

That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World

Niladri Syam · Partha Krishnamurthy · James D. Hess

Discuss this article →

May 2008pp. 379-397DOI: 10.1287/mksc.1070.0302 ↗