Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?Hans Jarle Kind · Tore Nilssen · Lars SørgardDiscuss this article →November 2009pp. 1112-1128DOI: 10.1287/mksc.1090.0514 ↗
Call for Papers—Special Issue of Marketing Science on User-Generated Content (UGC)Authors not recordedDiscuss this article →November 2009pp. 1167-1167DOI: 10.1287/mksc.1090.0543 ↗
Comparative Advertising and In-Store DisplaysGreg Shaffer · Florian ZettelmeyerDiscuss this article →November 2009pp. 1144-1156DOI: 10.1287/mksc.1090.0521 ↗
Dynamic Customer Management and the Value of One-to-One MarketingRomana Khan · Michael Lewis · Vishal SinghDiscuss this article →November 2009pp. 1063-1079DOI: 10.1287/mksc.1090.0497 ↗
Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie TheatersRicard Gil · Wesley R. HartmannDiscuss this article →November 2009pp. 1046-1062DOI: 10.1287/mksc.1090.0494 ↗
Estimating the Value of Brand Alliances in Professional Team SportsYupin Yang · Mengze Shi · Avi GoldfarbDiscuss this article →November 2009pp. 1095-1111DOI: 10.1287/mksc.1090.0513 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →November 2009pp. 1164-1166DOI: 10.1287/mksc.1090.0538 ↗
Is Persuasive Advertising Always Combative in a Distribution Channel?Chi-Cheng Wu · Ying-Ju Chen · Chih-Jen WangDiscuss this article →November 2009pp. 1157-1163DOI: 10.1287/mksc.1090.0528 ↗
Optimal Sales Force Diversification and Group Incentive PaymentsFabio Caldieraro · Anne T. CoughlanDiscuss this article →November 2009pp. 1009-1026DOI: 10.1287/mksc.1090.0493 ↗
Overselling in a Competitive Environment: Boon or Bane?Wei Shi LimDiscuss this article →November 2009pp. 1129-1143DOI: 10.1287/mksc.1090.0519 ↗
Retailers' Multichannel and Price Advertising StrategiesXubing ZhangDiscuss this article →November 2009pp. 1080-1094DOI: 10.1287/mksc.1090.0499 ↗
Self-Control and Optimal Goals: A Theoretical AnalysisSanjay JainDiscuss this article →November 2009pp. 1027-1045DOI: 10.1287/mksc.1090.0492 ↗
