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Marketing Science

Volume 36 · Issue 2

March 201711 articles

2016 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers

Authors not recorded

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March 2017pp. 324-326DOI: 10.1287/mksc.2017.1033 ↗

A Cross-Cohort Changepoint Model for Customer-Base Analysis

Arun Gopalakrishnan · Eric T. Bradlow · Peter S. Fader

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March 2017pp. 195-213DOI: 10.1287/mksc.2016.1007 ↗

Can Retail Sales Volatility be Curbed Through Marketing Actions?

Mercedes Esteban-Bravo · Jose M. Vidal-Sanz · Gökhan Yildirim

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March 2017pp. 232-253DOI: 10.1287/mksc.2016.1013 ↗

Could Good Intentions Backfire? An Empirical Analysis of the Bank Deposit Insurance

Weining Bao · Jian Ni

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March 2017pp. 301-319DOI: 10.1287/mksc.2016.1009 ↗

Entry of Copycats of Luxury Brands

Sarah Yini Gao · Wei Shi Lim · Christopher S. Tang

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March 2017pp. 272-289DOI: 10.1287/mksc.2016.1008 ↗

Focus On Authors

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March 2017pp. 320-323DOI: 10.1287/mksc.2017.1034 ↗

Is Advance Selling Desirable with Competition?

Gérard P. Cachon · Pnina Feldman

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March 2017pp. 214-231DOI: 10.1287/mksc.2016.1006 ↗

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Jean-Pierre Dubé · Xueming Luo · Zheng Fang

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March 2017pp. 161-186DOI: 10.1287/mksc.2016.1012 ↗

Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing

Minah H. Jung · Leif D. Nelson · Uri Gneezy · Ayelet Gneezy

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March 2017pp. 187-194DOI: 10.1287/mksc.2016.1018 ↗

The Effects of Product Line Breadth: Evidence from the Automotive Industry

Antonio Moreno · Christian Terwiesch

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March 2017pp. 254-271DOI: 10.1287/mksc.2016.0979 ↗

“Ten Million Readers Can’t Be Wrong!,” or Can They? On the Role of Information About Adoption Stock in New Product Trial

Coby Morvinski · On Amir · Eitan Muller

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March 2017pp. 290-300DOI: 10.1287/mksc.2016.1011 ↗