Volume 28 · Issue 1

January 200915 articles

2008 Ad Hoc Reviewers

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January 2009pp. 198-200DOI: 10.1287/mksc.1080.0473 ↗

A Theory of Combative Advertising

Yuxin Chen · Yogesh V. Joshi · Jagmohan S. Raju · Z. John Zhang

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January 2009pp. 1-19DOI: 10.1287/mksc.1080.0385 ↗

Content vs. Advertising: The Impact of Competition on Media Firm Strategy

David Godes · Elie Ofek · Miklos Sarvary

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January 2009pp. 20-35DOI: 10.1287/mksc.1080.0390 ↗

Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity

Jie Yu · Peter Goos · Martina Vandebroek

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January 2009pp. 122-135DOI: 10.1287/mksc.1080.0386 ↗

Erratum

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January 2009pp. ii-iiDOI: 10.1287/mksc.28.1.201 ↗

Findings—Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?

Peter N. Golder · Rachel Shacham · Debanjan Mitra

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January 2009pp. 166-179DOI: 10.1287/mksc.1080.0384 ↗

Focus on Authors

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January 2009pp. 193-197DOI: 10.1287/mksc.1080.0479 ↗

Functional Regression: A New Model for Predicting Market Penetration of New Products

Ashish Sood · Gareth M. James · Gerard J. Tellis

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January 2009pp. 36-51DOI: 10.1287/mksc.1080.0382 ↗

Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy

Maarten C. W. Janssen · Marielle C. Non

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January 2009pp. 87-98DOI: 10.1287/mksc.1080.0377 ↗

Measuring Brand Value in an Equilibrium Framework

Avi Goldfarb · Qiang Lu · Sridhar Moorthy

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January 2009pp. 69-86DOI: 10.1287/mksc.1080.0376 ↗

My Mobile Music: An Adaptive Personalization System for Digital Audio Players

Tuck Siong Chung · Roland T. Rust · Michel Wedel

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January 2009pp. 52-68DOI: 10.1287/mksc.1080.0371 ↗

Quantifying the Economic Value of Warranties in the U.S. Server Market

Junhong Chu · Pradeep K. Chintagunta

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January 2009pp. 99-121DOI: 10.1287/mksc.1080.0380 ↗

Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices

Xueming Luo

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January 2009pp. 148-165DOI: 10.1287/mksc.1080.0389 ↗

Research Note—Quantity Discounts in Differentiated Consumer Product Markets

Ramanathan Subramaniam · Esther Gal-Or

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January 2009pp. 180-192DOI: 10.1287/mksc.1080.0381 ↗

The Existence of Low-End Firms May Help High-End Firms

Ikuo Ishibashi · Noriaki Matsushima

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January 2009pp. 136-147DOI: 10.1287/mksc.1080.0388 ↗