A Bivariate Timing Model of Customer Acquisition and RetentionDavid A. Schweidel · Peter S. Fader · Eric T. BradlowDiscuss this article →September 2008pp. 829-843DOI: 10.1287/mksc.1070.0328 ↗
A Price Discrimination Model of Trade PromotionsTony Haitao Cui · Jagmohan S. Raju · Z. John ZhangDiscuss this article →September 2008pp. 779-795DOI: 10.1287/mksc.1070.0314 ↗
Class PricingBirger WernerfeltDiscuss this article →September 2008pp. 755-763DOI: 10.1287/mksc.1080.0425 ↗
Findings—Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric DominanceWilfred Amaldoss · James R. Bettman · John W. PayneDiscuss this article →September 2008pp. 903-921DOI: 10.1287/mksc.1070.0352 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →September 2008pp. 943-947DOI: 10.1287/mksc.1080.0465 ↗
Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?Deepa Chandrasekaran · Gerard J. TellisDiscuss this article →September 2008pp. 844-860DOI: 10.1287/mksc.1070.0329 ↗
Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary PerformanceRajdeep Grewal · Murali Chandrashekaran · F. Robert DwyerDiscuss this article →September 2008pp. 886-902DOI: 10.1287/mksc.1070.0353 ↗
Network Formation and the Structure of the Commercial World Wide WebZsolt Katona · Miklos SarvaryDiscuss this article →September 2008pp. 764-778DOI: 10.1287/mksc.1070.0349 ↗
Online Auction DemandSong Yao · Carl F. MelaDiscuss this article →September 2008pp. 861-885DOI: 10.1287/mksc.1070.0351 ↗
Research Note—Competitive Brand SalienceRalf van der Lans · Rik Pieters · Michel WedelDiscuss this article →September 2008pp. 922-931DOI: 10.1287/mksc.1070.0327 ↗
Research Note—Trading Up: A Strategic Analysis of Reference Group EffectsWilfred Amaldoss · Sanjay JainDiscuss this article →September 2008pp. 932-942DOI: 10.1287/mksc.1070.0350 ↗
Supermarket Pricing StrategiesPaul B. Ellickson · Sanjog MisraDiscuss this article →September 2008pp. 811-828DOI: 10.1287/mksc.1080.0398 ↗
Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions?Marshall Freimer · Dan HorskyDiscuss this article →September 2008pp. 796-810DOI: 10.1287/mksc.1080.0368 ↗
