Benchmarking Performance in Retail Chains: An Integrated ApproachDinesh Kumar Gauri · Janos Gabor Pauler · Minakshi TrivediDiscuss this article →May 2009pp. 502-515DOI: 10.1287/mksc.1080.0421 ↗
Call for Papers—Special Issue of Marketing Science on User-Generated Content (UGC)Authors not recordedDiscuss this article →May 2009pp. 615-615DOI: 10.1287/mksc.1090.0503 ↗
Call for Submissions—The 2009 ISMS-MSI Practice Prize CompetitionAuthors not recordedDiscuss this article →May 2009pp. 614-614DOI: 10.1287/mksc.1090.0501 ↗
Direct-to-Consumer Advertising of Prescription Drugs: A Strategic AnalysisWilfred Amaldoss · Chuan HeDiscuss this article →May 2009pp. 472-487DOI: 10.1287/mksc.1080.0411 ↗
Do Innovations Really Pay Off? Total Stock Market Returns to InnovationAshish Sood · Gerard J. TellisDiscuss this article →May 2009pp. 442-456DOI: 10.1287/mksc.1080.0407 ↗
Editorial—Analytical TransparencyEric T. Bradlow · Anne T. CoughlanDiscuss this article →May 2009pp. 403-404DOI: 10.1287/mksc.1090.0504 ↗
Financing as a Marketing StrategyS. Hun Seog · Yong J. HyunDiscuss this article →May 2009pp. 526-540DOI: 10.1287/mksc.1080.0423 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →May 2009pp. 609-613DOI: 10.1287/mksc.1090.0510 ↗
Heterogeneous Learning and the Targeting of Marketing Communication for New ProductsSridhar Narayanan · Puneet ManchandaDiscuss this article →May 2009pp. 424-441DOI: 10.1287/mksc.1080.0410 ↗
Price Competition in Markets with Consumer Variety SeekingP. B. Seetharaman · Hai CheDiscuss this article →May 2009pp. 516-525DOI: 10.1287/mksc.1080.0434 ↗
Research Note—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic ApproachAndrés Musalem · Yogesh V. JoshiDiscuss this article →May 2009pp. 555-565DOI: 10.1287/mksc.1080.0424 ↗
Research Note—Price-Matching Guarantees, Retail Competition, and Product-Line AssortmentAnne T. Coughlan · Greg ShafferDiscuss this article →May 2009pp. 580-588DOI: 10.1287/mksc.1080.0404 ↗
Research Note—Should Captive Sardines Be Compensated? Serving Customers in a Confined ZoneRachel R. Chen · Eitan Gerstner · Yinghui (Catherine) YangDiscuss this article →May 2009pp. 599-608DOI: 10.1287/mksc.1080.0428 ↗
Research Note—The Researcher as a Consumer of Scientific Publications: How Do Name-Ordering Conventions Affect Inferences About Contribution Credits?Boris Maciejovsky · David V. Budescu · Dan ArielyDiscuss this article →May 2009pp. 589-598DOI: 10.1287/mksc.1080.0406 ↗
Research Note—The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP OptimalitySam K. Hui · Peter S. Fader · Eric T. BradlowDiscuss this article →May 2009pp. 566-572DOI: 10.1287/mksc.1080.0402 ↗
Research Note—Wine Journalism—Marketing or Consumers' Guide?Øyvind HorverakDiscuss this article →May 2009pp. 573-579DOI: 10.1287/mksc.1090.0489 ↗
Statement from the Editor Regarding “‘Counting Your Customers’ One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model”Eric T. BradlowDiscuss this article →May 2009pp. 554-554DOI: 10.1287/mksc.1080.0383 ↗
The Benefits of Downstream Information AcquisitionLiang GuoDiscuss this article →May 2009pp. 457-471DOI: 10.1287/mksc.1080.0408 ↗
The Option Value of Returns: Theory and Empirical EvidenceEric T. Anderson · Karsten Hansen · Duncan SimesterDiscuss this article →May 2009pp. 405-423DOI: 10.1287/mksc.1080.0430 ↗
Voluntary Quality Disclosure and Market InteractionLiang Guo · Ying ZhaoDiscuss this article →May 2009pp. 488-501DOI: 10.1287/mksc.1080.0418 ↗
“Counting Your Customers” One by One: A Hierarchical Bayes Extension to the Pareto/NBD ModelMakoto AbeDiscuss this article →May 2009pp. 541-553DOI: 10.1287/mksc.1090.0502 ↗
