2025 Marketing Science Service AwardsAuthors not recordedDiscuss this article →March 2026pp. iii-iiiDOI: 10.1287/mksc.2026.servawards.v45.n2 ↗
2025 Guest Associate Editors and Ad Hoc ReviewersAuthors not recordedDiscuss this article →March 2026pp. iv-viDOI: 10.1287/mksc.2026.ack.v45.n2 ↗
A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator SelectionYan Cheng · Jingbo Wang · Xinyu Cao · Zuo-Jun Max Shen · Yuhui ZhangDiscuss this article →March 2026pp. 258-279DOI: 10.1287/mksc.2023.0511 ↗
A Model of Information Security and CompetitionAlexandre de Cornière · Greg TaylorDiscuss this article →March 2026pp. 318-334DOI: 10.1287/mksc.2023.0513 ↗
Algorithmic Lending, Competition, and Strategic Provision of Preapproval ToolsQiaochu Wang · Yan Huang · Param SinghDiscuss this article →March 2026pp. 472-489DOI: 10.1287/mksc.2023.0164 ↗
Bargaining and Network Effects in Two-Sided Platforms: Evidence from Online HealthcareXu Zhang · Junhong Chu · Puneet ManchandaDiscuss this article →March 2026pp. 359-385DOI: 10.1287/mksc.2024.0922 ↗
Editorial BoardAuthors not recordedDiscuss this article →March 2026pp. ii-iiDOI: 10.1287/mksc.2026.eb.v45n2 ↗
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and InnovationK. Sudhir · Onesun Steve Yoo · Zihao ZhouDiscuss this article →March 2026pp. 428-448DOI: 10.1287/mksc.2023.0309 ↗
Exploring Peer Effects Associated with User Retention in a Socially Connected BusinessYijun Chen · Nitin MehtaDiscuss this article →March 2026pp. 449-471DOI: 10.1287/mksc.2023.0391 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →March 2026pp. 490-492DOI: 10.1287/mksc.2026.focusonaus.v45.n2 ↗
Frontiers: Content Quality Provision and Welfare Implications of Digital Platform Commission FeesSiddhartha Sharma · Amit MehraDiscuss this article →March 2026pp. 249-257DOI: 10.1287/mksc.2024.1084 ↗
Novelty in Content Creation: Experimental Results Using Deep Learning–Based Image Recognition on a Large Social NetworkJustin Huang · Rupali Kaul · Sridhar NarayananDiscuss this article →March 2026pp. 335-358DOI: 10.1287/mksc.2023.0547 ↗
Safety Reviews on Airbnb: An Information TaleAron Culotta · Ginger Zhe Jin · Yidan Sun · Liad WagmanDiscuss this article →March 2026pp. 280-317DOI: 10.1287/mksc.2023.0552 ↗
The End of Tourist Traps: The Impact of Review Platforms on Quality UpgradingDante DonatiDiscuss this article →March 2026pp. 386-427DOI: 10.1287/mksc.2023.0482 ↗
