Correcting Audience Externalities in Television AdvertisingKenneth C. Wilbur · Linli Xu · David KempeDiscuss this article →November 2013pp. 892-912DOI: 10.1287/mksc.2013.0807 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →November 2013pp. 1009-1011DOI: 10.1287/mksc.2013.0819 ↗
Invited Paper —Learning Models: An Assessment of Progress, Challenges, and New DevelopmentsAndrew T. Ching · Tülin Erdem · Michael P. KeaneDiscuss this article →November 2013pp. 913-938DOI: 10.1287/mksc.2013.0805 ↗
Modeling Choice Interdependence in a Social NetworkJing Wang · Anocha Aribarg · Yves F. AtchadéDiscuss this article →November 2013pp. 977-997DOI: 10.1287/mksc.2013.0811 ↗
Neighborhood Social Capital and Social Learning for Experience Attributes of ProductsJae Young Lee · David R. BellDiscuss this article →November 2013pp. 960-976DOI: 10.1287/mksc.2013.0796 ↗
Profit-Increasing Consumer ExitAmit Pazgal · David Soberman · Raphael ThomadsenDiscuss this article →November 2013pp. 998-1008DOI: 10.1287/mksc.2013.0804 ↗
The Dynamic Effects of Bundling as a Product StrategyTimothy Derdenger · Vineet KumarDiscuss this article →November 2013pp. 827-859DOI: 10.1287/mksc.2013.0810 ↗
The Value of Reputation in an Online Freelance MarketplaceHema YoganarasimhanDiscuss this article →November 2013pp. 860-891DOI: 10.1287/mksc.2013.0809 ↗
Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded ProductsZixia Cao · Alina SorescuDiscuss this article →November 2013pp. 939-959DOI: 10.1287/mksc.2013.0806 ↗
