Volume 29 · Issue 4

July 201013 articles

A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?

Jiwoong Shin · K. Sudhir

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July 2010pp. 671-689DOI: 10.1287/mksc.1090.0547 ↗

Advertising Effectiveness, Digital Video Recorders, and Product Market Competition

Bikram Ghosh · Axel Stock

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July 2010pp. 639-649DOI: 10.1287/mksc.1090.0544 ↗

An Empirical Investigation of Private Label Supply by National Label Producers

Jack (Xinlei) Chen · Om Narasimhan · George John · Tirtha Dhar

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July 2010pp. 738-755DOI: 10.1287/mksc.1090.0554 ↗

Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?

Sha Yang · Anindya Ghose

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July 2010pp. 602-623DOI: 10.1287/mksc.1090.0552 ↗

Complementarities and the Demand for Home Broadband Internet Services

Hongju Liu · Pradeep K. Chintagunta · Ting Zhu

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July 2010pp. 701-720DOI: 10.1287/mksc.1090.0551 ↗

Demand Estimation with Social Interactions and the Implications for Targeted Marketing

Wesley R. Hartmann

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July 2010pp. 585-601DOI: 10.1287/mksc.1100.0559 ↗

Focus on Authors

Authors not recorded

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July 2010pp. 779-782DOI: 10.1287/mksc.1100.0587 ↗

For a Few Cents More: Why Supersize Unhealthy Food?

Paul W. Dobson · Eitan Gerstner

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July 2010pp. 770-778DOI: 10.1287/mksc.1100.0558 ↗

Limited Memory, Categorization, and Competition

Yuxin Chen · Ganesh Iyer · Amit Pazgal

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July 2010pp. 650-670DOI: 10.1287/mksc.1090.0546 ↗

Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions

Rutger D. van Oest · Harald J. van Heerde · Marnik G. Dekimpe

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July 2010pp. 721-737DOI: 10.1287/mksc.1090.0553 ↗

The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service

Sungjoon Nam · Puneet Manchanda · Pradeep K. Chintagunta

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July 2010pp. 690-700DOI: 10.1287/mksc.1090.0550 ↗

The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation

René Algesheimer · Sharad Borle · Utpal M. Dholakia · Siddharth S. Singh

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July 2010pp. 756-769DOI: 10.1287/mksc.1090.0555 ↗

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions

Subramanian Balachander · Bikram Ghosh · Axel Stock

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July 2010pp. 624-638DOI: 10.1287/mksc.1090.0540 ↗