An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile InternetAnindya Ghose · Sang Pil HanDiscuss this article →September 2011pp. 1671-1691DOI: 10.1287/mnsc.1110.1350 ↗
Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust BarrierShuili Du · C. B. Bhattacharya · Sankar SenDiscuss this article →September 2011pp. 1528-1545DOI: 10.1287/mnsc.1110.1403 ↗
Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in NetworksSinan Aral · Dylan WalkerDiscuss this article →September 2011pp. 1623-1639DOI: 10.1287/mnsc.1110.1421 ↗
Cyclical Bid Adjustments in Search-Engine AdvertisingXiaoquan (Michael) Zhang · Juan FengDiscuss this article →September 2011pp. 1703-1719DOI: 10.1287/mnsc.1110.1408 ↗
Durable Products, Time Inconsistency, and Lock-inStephen M. Gilbert · Sreelata JonnalageddaDiscuss this article →September 2011pp. 1655-1670DOI: 10.1287/mnsc.1110.1397 ↗
Introduction to the Special Issue on Marketing Within the Enterprise and BeyondPradeep K. Chintagunta · Preyas S. DesaiDiscuss this article →September 2011pp. 1511-1511DOI: 10.1287/mnsc.1110.1432 ↗
Label Confusion: The Groucho Effect of Uncertain StandardsRick Harbaugh · John W. Maxwell · Beatrice RoussillonDiscuss this article →September 2011pp. 1512-1527DOI: 10.1287/mnsc.1110.1412 ↗
Management InsightsMichael F. GormanDiscuss this article →September 2011pp. iv-viiDOI: 10.1287/mnsc.1110.1436 ↗
Newspaper Reports and Consumer Choice: Evidence from the Do Not Call RegistryKhim-Yong Goh · Kai-Lung Hui · Ivan P. L. PngDiscuss this article →September 2011pp. 1640-1654DOI: 10.1287/mnsc.1110.1392 ↗
Optimal and Competitive Assortments with Endogenous Pricing Under Hierarchical Consumer Choice ModelsA. Gürhan Kök · Yi XuDiscuss this article →September 2011pp. 1546-1563DOI: 10.1287/mnsc.1110.1402 ↗
Pooling, Access, and Countervailing Power in Channel GovernanceGeorge HendrikseDiscuss this article →September 2011pp. 1692-1702DOI: 10.1287/mnsc.1110.1369 ↗
The Dark Side of Rapport: Agent Misbehavior Face-to-Face and OnlineSandy Jap · Diana C. Robertson · Ryan HamiltonDiscuss this article →September 2011pp. 1610-1622DOI: 10.1287/mnsc.1110.1359 ↗
The Labor Illusion: How Operational Transparency Increases Perceived ValueRyan W. Buell · Michael I. NortonDiscuss this article →September 2011pp. 1564-1579DOI: 10.1287/mnsc.1110.1376 ↗
The Stock Market in the Driver's Seat! Implications for R&D and MarketingAnindita Chakravarty · Rajdeep GrewalDiscuss this article →September 2011pp. 1594-1609DOI: 10.1287/mnsc.1110.1317 ↗
The Threat from Within: Account Managers' Concern About Opportunism by Their Own Team MembersBrian R. Murtha · Goutam Challagalla · Ajay K. KohliDiscuss this article →September 2011pp. 1580-1593DOI: 10.1287/mnsc.1100.1298 ↗
