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Journal of Marketing

Volume 80 · Issue 1

January 20167 articles

Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability

Saurabh Mishra · Sachin B. Modi

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January 2016pp. 26-46DOI: 10.1509/jm.15.0013 ↗

Does the Customer Matter Most? Exploring Strategic Frontline Employees’ Influence of Customers, the Internal Business Team, and External Business Partners

Christopher R. Plouffe · Willy Bolander · Joseph A. Cote · Bryan Hochstein

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January 2016pp. 106-123DOI: 10.1509/jm.14.0192 ↗

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Ashish Kumar · Ram Bezawada · Rishika Rishika · Ramkumar Janakiraman · P.K. Kannan

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January 2016pp. 7-25DOI: 10.1509/jm.14.0249 ↗

My Reflections on Publishing in Journal of Marketing

V. Kumar

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January 2016pp. 1-6DOI: 10.1509/jm.80.1.1 ↗

The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis

Woojung Chang · Steven A. Taylor

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January 2016pp. 47-64DOI: 10.1509/jm.14.0057 ↗

Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness

Johannes Habel · Laura Marie Schons · Sascha Alavi · Jan Wieseke

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January 2016pp. 84-105DOI: 10.1509/jm.14.0389 ↗

When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees’ Job Satisfaction and Performance?

Bulent Menguc · Seigyoung Auh · Constantine S. Katsikeas · Yeon Sung Jung

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January 2016pp. 65-83DOI: 10.1509/jm.15.0327 ↗