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Journal of Marketing

Volume 81 · Issue 1

January 20178 articles

Data Privacy: Effects on Customer and Firm Performance

Kelly D. Martin · Abhishek Borah · Robert W. Palmatier

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January 2017pp. 36-58DOI: 10.1509/jm.15.0497 ↗

Doing Well versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers

Amna Kirmani · Rebecca W. Hamilton · Debora V. Thompson · Shannon Lantzy

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January 2017pp. 103-117DOI: 10.1509/jm.15.0369 ↗

Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success

Andreas Fürst · Martin Leimbach · Jana-Kristin Prigge

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January 2017pp. 59-82DOI: 10.1509/jm.14.0138 ↗

Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination

Yonggui Wang · Jongkuk Lee · Er (Eric) Fang · Shuang Ma

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January 2017pp. 136-154DOI: 10.1509/jm.15.0300 ↗

The Clash of the Titans: On Retailer and Manufacturer Vulnerability in Conflict Delistings

Sara Van der Maelen · Els Breugelmans · Kathleen Cleeren

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January 2017pp. 118-135DOI: 10.1509/jm.15.0282 ↗

The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Yan Liu · Krista J. Li · Haipeng (Allan) Chen · Subramanian Balachander

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January 2017pp. 83-102DOI: 10.1509/jm.15.0315 ↗

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Daniel M. McCarthy · Peter S. Fader · Bruce G.S. Hardie

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January 2017pp. 17-35DOI: 10.1509/jm.15.0519 ↗

Why the Dynamics of Competition Matter for Category Profitability

Sudhir Voleti · Manish Gangwar · Praveen K. Kopalle

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January 2017pp. 1-16DOI: 10.1509/jm.15.0304 ↗