Volume 70 · Issue 4

October 200615 articles

Achieving Marketing Objectives through Social Sponsorships

Carolyn J. Simmons · Karen L. Becker-Olsen

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October 2006pp. 154-169DOI: 10.1509/jmkg.70.4.154 ↗

Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement

Daniel J. Howard · Roger A. Kerin

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October 2006pp. 185-204DOI: 10.1509/jmkg.70.4.185 ↗

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Xueming Luo · C.B. Bhattacharya

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October 2006pp. 1-18DOI: 10.1509/jmkg.70.4.001 ↗

Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation

Gary F. Gebhardt · Gregory S. Carpenter · John F. Sherry

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October 2006pp. 37-55DOI: 10.1509/jmkg.70.4.037 ↗

Editorial Review Board

Authors not recorded

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October 2006pp. i-ivDOI: 10.1509/jmkg.70.4.i ↗

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Robert W. Palmatier · Rajiv P. Dant · Dhruv Grewal · Kenneth R. Evans

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October 2006pp. 136-153DOI: 10.1509/jmkg.70.4.136 ↗

How Biased Household Inventory Estimates Distort Shopping and Storage Decisions

Pierre Chandon · Brian Wansink

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October 2006pp. 118-135DOI: 10.1509/jmkg.70.4.118 ↗

Influence Tactics for Effective Adaptive Selling

Richard G. McFarland · Goutam N. Challagalla · Tasadduq A. Shervani

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October 2006pp. 103-117DOI: 10.1509/jmkg.70.4.103 ↗

It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion

Joann Peck · Jennifer Wiggins

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October 2006pp. 56-69DOI: 10.1509/jmkg.70.4.56 ↗

It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuasion

Joann Peck · Jennifer Wiggins

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October 2006pp. 56-69DOI: 10.1509/jmkg.70.4.056 ↗

Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value

Xueming Luo · Naveen Donthu

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October 2006pp. 70-91DOI: 10.1509/jmkg.70.4.070 ↗

Subject and Author Index to Volume 70 2006

Authors not recorded

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October 2006pp. 205-210DOI: 10.1509/jmkg.70.4.205 ↗

The Influence of Avatars on Online Consumer Shopping Behavior

Martin Holzwarth · Chris Janiszewski · Marcus M. Neumann

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October 2006pp. 19-36DOI: 10.1509/jmkg.70.4.019 ↗

The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products

Rajagopal Raghunathan · Rebecca Walker Naylor · Wayne D. Hoyer

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October 2006pp. 170-184DOI: 10.1509/jmkg.70.4.170 ↗

Upgrades and New Purchases

Erica Mina Okada

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October 2006pp. 92-102DOI: 10.1509/jmkg.70.4.092 ↗