Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer SatisfactionSangkil Moon · Paul K. Bergey · Dawn IacobucciDiscuss this article →January 2010pp. 108-121DOI: 10.1509/jmkg.74.1.108 ↗
Ending a Price Promotion: Retracting it in One Step or Phasing it out GraduallyMichael Tsiros · David M. HardestyDiscuss this article →January 2010pp. 49-64DOI: 10.1509/jmkg.74.1.49 ↗
Is that Deal Worth my Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a BargainRitesh Saini · Raghunath Singh Rao · Ashwani MongaDiscuss this article →January 2010pp. 34-48DOI: 10.1509/jmkg.74.1.34 ↗
Journal of MarketingAuthors not recordedDiscuss this article →January 2010pp. i-iiDOI: 10.1509/jmkg.74.1.i ↗
Salesperson Influence on Product Development: Insights from a Study of Small Manufacturing OrganizationsAshwin W. JoshiDiscuss this article →January 2010pp. 94-107DOI: 10.1509/jmkg.74.1.94 ↗
The Decline of Conceptual Articles and Implications for Knowledge DevelopmentManjit S. YadavDiscuss this article →January 2010pp. 1-19DOI: 10.1509/jmkg.74.1.1 ↗
The Direct and Indirect Effects of Advertising Spending on Firm ValueAmit Joshi · Dominique M. HanssensDiscuss this article →January 2010pp. 20-33DOI: 10.1509/jmkg.74.1.20 ↗
The Malleable Brand: The Role of Implicit Theories in Evaluating Brand ExtensionsEric A. Yorkston · Joseph C. Nunes · Shashi MattaDiscuss this article →January 2010pp. 80-93DOI: 10.1509/jmkg.74.1.80 ↗
The Psychological Effects of Empowerment Strategies on Consumers’ Product DemandChristoph Fuchs · Emanuela Prandelli · Martin SchreierDiscuss this article →January 2010pp. 65-79DOI: 10.1509/jmkg.74.1.65 ↗
