Skip to content

Journal of Marketing

Volume 72 · Issue 2

March 200810 articles

Configurations of Marketing and Sales: A Taxonomy

Christian Homburg · Ove Jensen · Harley Krohmer

Discuss this article →

March 2008pp. 133-154DOI: 10.1509/jmkg.72.2.133 ↗

Convergent Products: What Functionalities Add More Value to the Base?

Tripat Gill

Discuss this article →

March 2008pp. 46-62DOI: 10.1509/jmkg.72.2.46 ↗

Customer Equity: An Integral Part of Financial Reporting

Thorsten Wiesel · Bernd Skiera · Julián Villanueva

Discuss this article →

March 2008pp. 1-14DOI: 10.1509/jmkg.72.2.1 ↗

Demand-Based Pricing versus Past-Price Dependence: A Cost–Benefit Analysis

Shuba Srinivasan · Koen Pauwels · Vincent Nijs

Discuss this article →

March 2008pp. 15-27DOI: 10.1509/jmkg.72.2.15 ↗

Determinants of Perceived Web Site Interactivity

Ji Hee Song · George M. Zinkhan

Discuss this article →

March 2008pp. 99-113DOI: 10.1509/jmkg.72.2.99 ↗

Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction

Detelina Marinova · Jun Ye · Jagdip Singh

Discuss this article →

March 2008pp. 28-45DOI: 10.1509/jmkg.72.2.28 ↗

Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

Alina B. Sorescu · Jelena Spanjol

Discuss this article →

March 2008pp. 114-132DOI: 10.1509/jmkg.72.2.114 ↗

Journal of Marketing

Authors not recorded

Discuss this article →

March 2008pp. i-viDOI: 10.1509/jmkg.72.2.i ↗

Supply Chain Contagion

Richard G. McFarland · James M. Bloodgood · Janice M. Payan

Discuss this article →

March 2008pp. 63-79DOI: 10.1509/jmkg.72.2.63 ↗

Trust at Different Organizational Levels

Eric (Er) Fang · Robert W. Palmatier · Lisa K. Scheer · Ning Li

Discuss this article →

March 2008pp. 80-98DOI: 10.1509/jmkg.72.2.80 ↗