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Journal of Marketing

Volume 78 · Issue 4

July 20149 articles

Competently Ordinary: New Middle Class Consumers in the Emerging Markets

Olga Kravets · Ozlem Sandikci

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July 2014pp. 125-140DOI: 10.1509/jm.12.0190 ↗

Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales

Tanya (Ya) Tang · Eric (Er) Fang · Feng Wang

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July 2014pp. 41-58DOI: 10.1509/jm.13.0301 ↗

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Goutam Challagalla · Brian R. Murtha · Bernard Jaworski

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July 2014pp. 4-20DOI: 10.1509/jm.12.0314 ↗

Multidyadic Industrial Channels: Understanding Component Supplier Profits and Original Equipment Manufacturer Behavior

Steven H. Dahlquist · David A. Griffith

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July 2014pp. 59-79DOI: 10.1509/jm.13.0174 ↗

My Plans for Journal of Marketing : An Editor in Chief's Perspective

V. Kumar

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July 2014pp. 1-3DOI: 10.1509/jm.78.4.1 ↗

News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage

Jiao Xu · Chris Forman · Jun B. Kim · Koert Van Ittersum

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July 2014pp. 97-112DOI: 10.1509/jm.13.0198 ↗

Price Promotion for Emotional Impact

Aylin Aydinli · Marco Bertini · Anja Lambrecht

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July 2014pp. 80-96DOI: 10.1509/jm.12.0338 ↗

The Informational Value of Social Tagging Networks

Hyoryung Nam · P.K. Kannan

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July 2014pp. 21-40DOI: 10.1509/jm.12.0151 ↗

Touch versus Tech: When Technology Functions as a Barrier or a Benefit to Service Encounters

Michael Giebelhausen · Stacey G. Robinson · Nancy J. Sirianni · Michael K. Brady

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July 2014pp. 113-124DOI: 10.1509/jm.13.0056 ↗