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Journal of Marketing

Volume 82 · Issue 3

May 20188 articles

(When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets?

D. Eric Boyd · P.K. Kannan

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May 2018pp. 108-123DOI: 10.1509/jm.15.0150 ↗

A Study of Bidding Behavior in Voluntary-Pay Philanthropic Auctions

Ernan Haruvy · Peter T.L. Popkowski Leszczyc

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May 2018pp. 124-141DOI: 10.1509/jm.16.0476 ↗

An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations

Abhijit Guha · Abhijit Biswas · Dhruv Grewal · Sandeep Bhowmick · Jens Nordfält

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May 2018pp. 142-156DOI: 10.1509/jm.16.0247 ↗

Political Management, Research and Development, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?

Kelly D. Martin · Brett W. Josephson · Gautham G. Vadakkepatt · Jean L. Johnson

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May 2018pp. 87-107DOI: 10.1509/jm.15.0297 ↗

The Role of the Partner Brand's Social Media Power in Brand Alliances

Ann-Kristin Kupfer · Nora Pähler vor der Holte · Raoul V. Kübler · Thorsten Hennig-Thurau

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May 2018pp. 25-44DOI: 10.1509/jm.15.0536 ↗

Unpacking the Relationship between Sales Control and Salesperson Performance: A Regulatory Fit Perspective

Constantine S. Katsikeas · Seigyoung Auh · Stavroula Spyropoulou · Bulent Menguc

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May 2018pp. 45-69DOI: 10.1509/jm.16.0346 ↗

When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

Karen Page Winterich · Manish Gangwar · Rajdeep Grewal

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May 2018pp. 70-86DOI: 10.1509/jm.16.0169 ↗

When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship

Alexander Edeling · Alexander Himme

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May 2018pp. 1-24DOI: 10.1509/jm.16.0250 ↗