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Journal of Marketing

Volume 74 · Issue 4

July 201011 articles

Consumer Response to Drug Risk Information: The Role of Positive Affect

Anthony D. Cox · Dena Cox · Susan Powell Mantel

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July 2010pp. 31-44DOI: 10.1509/jmkg.74.4.031 ↗

Consumer Response to Drug Risk Information:The Role of Positive Affect

Anthony D Cox · Dena Cox · Susan Powell Mantel

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July 2010pp. 31-44DOI: 10.1509/jmkg.74.4.31 ↗

Energizing the Reseller's Sales Force: The Power of Brand Identification

Douglas E. Hughes · Michael Ahearne

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July 2010pp. 81-96DOI: 10.1509/jmkg.74.4.081 ↗

Energizing the Reseller's Sales Force:The Power of Brand Identification

Douglas E Hughes · Michael Ahearne

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July 2010pp. 81-96DOI: 10.1509/jmkg.74.4.81 ↗

Governance Mechanisms in Business-to-Business Electronic Markets

Rajdeep Grewal · Anindita Chakravarty · Amit Saini

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July 2010pp. 45-62DOI: 10.1509/jmkg.74.4.045 ↗

Journal of Marketing

Authors not recorded

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July 2010pp. i-iiDOI: 10.1509/jmkg.74.4.i ↗

Signaling Status with Luxury Goods: The Role of Brand Prominence

Young Jee Han · Joseph C. Nunes · Xavier Drèze

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July 2010pp. 15-30DOI: 10.1509/jmkg.74.4.015 ↗

Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects

Qi Wang · Yubo Chen · Jinhong Xie

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July 2010pp. 1-14DOI: 10.1509/jmkg.74.4.001 ↗

The Service Models of Frontline Employees

Rita Di Mascio

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July 2010pp. 63-80DOI: 10.1509/jmkg.74.4.063 ↗

The Sound of Brands

Jennifer J. Argo · Monica Popa · Malcolm C. Smith

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July 2010pp. 97-109DOI: 10.1509/jmkg.74.4.097 ↗

To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions

Peter T.L. Popkowski Leszczyc · Gerald Häubl

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July 2010pp. 110-124DOI: 10.1509/jmkg.74.4.110 ↗